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Index/Position No.:                             16060/210060                                     Level 11

                                                            Position Title:                                      Assistant Athletic Director for Corporate Development

Department:                                        Intercollegiate Athletics

Expectations for All Employees

East Tennessee State University pursues its mission based upon core values.  An employee's job performance must support and exhibit the university's core values:

    PEOPLE come first, are treated with dignity and respect, and are encouraged to achieve their full potential;

    RELATIONSHIPS are built on honesty, integrity and trust;

    DIVERSITY of people and thought is respected;

    EXCELLENCE is achieved through teamwork, leadership, creativity, and a strong work ethic;

    EFFICIENCY is achieved through wise use of human and financial resources; and

    COMMITMENT to intellectual achievement is embraced.

Function of Position

Responsible to the Associate Athletics Director for Development/Executive Director of BASA for producing significant revenue for the department through marketing and promoting all athletics programs to businesses, ETSU students, staff, fans, and alumni; developing a comprehensive marketing plan to secure sponsorship advertising revenue contracts; directing alumni and corporate events outside the immediate region; directing corporate support for the BASA All-Sport Golf Tournament; working closely with Associate Athletic Director for Development/Executive Director of BASA on directing corporate support to BASA when appropriate; and directing the strategies for outside sales of tickets to generate increased ticket sales for all sports.  This position is also responsible for increasing revenues by directing a merchandising plan to sell ETSU apparel and novelties at athletic events and on the athletic website e-merchandising link; supervising the Marketing and Promotions Coordinator, marketing interns, graduate assistants, practica students, and volunteers who assist with marketing efforts; and coordinating the efforts of the Associate Athletic Director for Development, ticket manager, and BASA Director into a unified plan.

Essential Functions

-      Maintains responsibility for all corporate funding plans and special revenue strategies with local businesses and develops overall marketing/promotions and merchandising plan consistent with department objectives for general marketing revenues.

-        Develops marketing plans for individual sports, prioritizing campaigns to produce maximum potential revenue.

-        Develops a unified marketing/promotion plan for all department areas.

-        Solicits corporate sponsors and partners; establishes and maintains marketing contracts.

-        Supervises Marketing and Promotions Coordinator, interns and graduate assistants in planning and executing pre-game, halftime, and post-game promotional events/activities based on sponsorship agreements.

-        Prepares yearly marketing/promotion revenue budget/goals consistent with department objectives.

-        Prepares monthly reports of marketing/promotion programs and activities.

-        Maintains records of marketing contracts, plans and activities.

-        Develops sponsorship program to provide complimentary meals, vehicles, and hotel rooms for all head coaches and for special promotions/events.

-        Maintains responsibility for selling, creating and maintaining signage at athletic functions for sponsors in accordance with contracts.

-        Coordinates with Assistant Athletic Director for Media Relations (position under audit) for website promotions.

-        Solicits sponsors for Buccaneer Radio and T.V. Network to increase department revenue.

-        Directs special promotional projects and ticket campaigns for all sports to increase departmental revenue.

-        Develops plans to increase student and area youth involvement in all athletic events.

-        Develops plan to identify, contact, and encourage all students, faculty/staff, alumni and medical school students and personnel to increase ticket purchases.

-        Designs and publishes athletic marketing inventory catalog showing all partnership and sponsoring opportunities.

-        Creates multimedia advertising plan for all sports.

-        Oversees all technology upgrades for athletic marketing: designing electronics signage, bidding process, installation, and operations.

-        Directs BASA coaches’ caravans throughout surrounding communities and target alumni cities.

-        Organizes and plans regional satellite clubs (target alumni cities) to increase donation revenue for BASA.

-        Maintains responsibility for organizing, planning and directing the BASA All-Sports Golf Tournament.

-        Works closely with the Associate Athletic Director for Advancement/ Executive Director of BASA on increasing donations to BASA from the surrounding communities and ETSU Alumni.

-        Works closely with the Athletic Director and the Associate Athletic Director for Advancement/Executive Director for BASA on increasing donations for Athletic Facilities Capital Campaign.

-        Develops a comprehensive strategic plan and directs outside ticket sales for all sports.

-        Supervises marketing interns, graduate assistants, and practica students.

-        Directs outside ticket sales as part of coaches’ caravan.

-        Directs outside ticket sales in conjunction with BASA annual membership drive.

-        Directs ticket sales campaign with geographic support groups.

-        Produces brochures, letters, web site, etc for ticket sales of all revenue sports.

-        Maintains responsibility for merchandise licensing program between the university and vendors.

-        Establishes and operates a systematic merchandising plan/program including ETSU apparel and novelties for home contests and special events.

-        Orders, maintains inventory, displays and reports all athletics merchandise as part of department revenue budget.

-        Develops merchandise partnerships with local businesses to sell ETSU apparel and novelties.

-        Maintains e-merchandising program on athletics website etsubucs.com

-        Oversees solicitation at events by campus and community organizations.

Secondary Functions

-        Remains in full compliance with NCAA, University, and Atlantic Sun Conference rules.

-        Signs an NCAA Compliance Statement annually.

-        Performs other related duties as assigned.

Knowledge and Abilities

-        Knowledge of the ETSU business community.

-        Knowledge of marketing techniques.

-        Knowledge of university policies and procedures.

-        Ability to set goals and implement strategies to meet them.

-        Ability to accept responsibility for revenue production.

-        Ability to analyze effective marketing techniques of other institutions and modify them for ETSU operations.

-        Ability to supervise.

-        Ability to establish and maintain a good working relationship with campus and corporate community.

-        Ability to communicate effectively to individuals and in public speaking settings.

-        Ability to exercise sound judgment.

-        Ability to work under pressure and meet deadlines.

-        Ability to organize and manage multiple tasks.

-        Ability to be self-motivated and creative.

Supervision Given and Received

Performs under general supervision. Determines own methods of performing assigned work.

Minimum Qualifications

Bachelor’s degree in sports management, marketing or related field required, master’s degree in related field preferred; three years experience in athletic marketing, sales or related position; college athletic background preferred.

August 2008