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The Department of Communication offers a students a choice of the Bachelor of Arts (B.A) or Bachelor of Science degree (B.S.) with a major in mass communications and a concentration in public relations. For the baccalaureate degree, 120 semester hours of credit must be earned. In addition to meeting all departmental requirements, majors must meet the College of Arts and Sciences requirements for B.A. or B.S. degrees. Students earning the B.S. may select the social and behavioral sciences concentration. Other mass communications concentrations include advertising, broadcasting, and journalism. Those electing to major in any mass communications concentration may not minor in any other mass communications concentration. A minor is required of all students and may be selected from any ETSU program other than mass communications. Department of Communication programs in Speech and Theatre are permissible as minors for students majoring mass communications. The public relations concentration major consists of prescribed sequences of 36 semester hours of course work in mass communications and 9 semester hours in speech. No more than 12 credit hours of transfer credit may be applied to the requirements in mass communications concentrations. In the mass communications major, 80 credit hours must be completed outside of mass communications (i.e., outside these course areas: MCOM, ADVR, JOUR, RTVF, PUBR) courses, and at least 65 of those 80 credit hours must be in traditional liberal arts subjects. Traditional liberal arts courses may be selected from the following areas:
Public Relations Concentration Requirements MCOM 1030 Intro. to Mass Communications.. . . . . . . . 3 PUBR 2700 Introduction to Public Relations. . . . . . . . 3 JOUR 2120 Writing for Print Media I . . . . . . . . . . . . . 3 PUBR 2770 Writing for Public Relations . . . . . . . . . . . 3 RTVF 2630 Writing for Radio/TV . . . . . . . . . . . . . . . . . 3 JOUR 3150 Copy Editing. . . . . . . . . . . . . . . . . . . . . . . . 3 ADVR 3240 Advertising Principles . . . . . . . . . . . . . . . . 3 RTVF 3602 Video/Film Techniques . . . . . . . . . . . . . . . 3 PUBR 3770 Public Relations Publications . . . . . . . . . . 3 MCOM 4037 Communications Law . . . . . . . . . . . . . . . . 3 PUBR 4730 Public Relations Practices. . . . . . . . . . . . . 3 PUBR 4080 Public Relations Internship . . . . . . . . . . . 3 Total: 36 Additional courses required: SPCH 2300 Public Speaking . . . . . . . . . . . . . . . . . . . . . 3 SPCH 3390 Persuasion . .
. . . . . . . . . . . . . . . . . . . . . . . 3 SPCH 4357 Communication in Organizations or SPCH 4346 Business & Profess. Communication . . . . 3 Mass Communications Specialized minors of 21 credit hours may be designed for individual students in advertising and broadcasting with the prior approval of the department. The journalism minor consists of 24 credit hours of prescribed course work. No minor is available in public relations. Additional Help The advisor for public relations majors is: Dr. John King Go to John King's Home Page |
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