Mass Communication offers BA and BS degrees with a concentration in Advertising. Each degree requires different general education core courses. Check your catalog for your particular degree requirements.
Major Requirements (37 Credit Hours)
MCOM 1030 Introduction to Mass Communications
DIGM 2821 Desktop Publishing (not required prior to 2010-2011
catalog)
ADVR 2070 Advertising Graphics
PUBR 2700 Introduction to Public Relations
ADVR 3240 Advertising Principles
ADVR 3250 Advertising Copy and Layout
ADVR 3270 Advertising Media Planning
ADVR 3750* Advertising Campaign Management or ADVR 4730 Advertising
Practices
ADVR 4250* Advertising Agency Management
MCOM 4037 Communications Law
ADVR 4080 Advertising Internship or Elective Approved by
Advisor
Select one of the following:
ADVR 4957 Topics in Advertising or ADVR 4101 NSAC
RTVF 2630 Writing for Radio/TV
RTVF 3602 Video/Film Techniques
ADVR 3260 Radio/TV Advertising
RTVF 3661 Television Production
Minor Requirements (21 Hours)
MCOM 1030 Introduction to Mass Communications
ADVR 2070 Advertising Graphics
ADVR 3240 Advertising Principles
ADVR 3250 Advertising Copy and Layout
ADVR 3270 Advertising Media Planning
ADVR 3750* Advertising Campaign Management or ADVR 4730 Advertising
Practices
ADVR 4250* Advertising Agency Management
*indicates the course is only taught in the fall term