Program of Study

Mass Communication offers BA and BS degrees with a concentration in Advertising & Public Relations. Each degree requires different general education core courses. Check your catalog for your particular degree requirements.
Major Requirements (39 Hours)

Required core courses: 12 credit hours

MCOM 2100 - Media Writing
MCOM 2400 - Multimedia Production
MCOM 3070 - Mass Media and Society
MCOM 4037 - Communications Law

Required Advertising/Public Relations courses: 24 credit hours

ADVR 2070 - Advertising Graphics
ADVR 3100 - Survey of Promotion
ADVR 3250 - Advertising Copy and Layout
ADVR 3270 - Audience Research
ADVR 4730 - Advertising Practices
PUBR 2770 - Writing for Public Relations
PUBR 3770 - Public Relations Publications
ADVR 4080 - Advertising Internship
or
PUBR 4080 - Public Relations Internship

Approved Electives: 3 credit hours
Select one course in conjunction with your advisor as an elective.

 

 
 
Minor Requirements (18 Credit Hours)

ADVR 2070 - Advertising Graphics
ADVR 3100 - Survey of Promotion
ADVR 3250 - Advertising Copy and Layout
ADVR 3270 - Audience Research
PUBR 2770 - Writing for Public Relations
PUBR 3770 - Public Relations Publications 

 

 

 

 Each year ETSU publishes a new university catalog containing graduation requirements in all major and minor programs of study. When students first enter ETSU they are assigned to that year's catalog. Transfer students may use the catalog for the year they began higher education, but all requirements must be completed within six years. Extensions beyond six years may be requested (see advisor for details). To change your catalog year, you need your academic advisor's approval on the Change of Catalog Form (undergraduate form).