Mass Communication offers BA and BS degrees with a concentration in Advertising & Public Relations. Each degree requires different general education core courses. Check your catalog for your particular degree requirements.
Major Requirements (39 hours)
Required core courses: 12 credit hours
MCOM 2100 - Media Writing
MCOM 2400 - Multimedia Production
MCOM 3070 - Mass Media and Society
MCOM 4037 - Communications Law
Required Advertising/Public Relations courses: 24 credit hours
ADVR 2070 - Advertising Graphics
ADVR 3100 - Survey of Promotion
ADVR 3250 - Advertising Copy and Layout
ADVR 3270 - Audience Research
ADVR 4730 - Advertising Practices
PUBR 2770 - Writing for Public Relations
PUBR 3770 - Public Relations Publications
ADVR 4080 - Advertising Internship
or
PUBR 4080 - Public Relations Internship
Approved Electives: 3 credit hours
Select one course in conjunction with your advisor as an elective.
Minor Requirements (18 Hours)
ADVR 2070 - Advertising Graphics
ADVR 3100 - Survey of Promotion
ADVR 3250 - Advertising Copy and Layout
ADVR 3270 - Audience Research
PUBR 2770 - Writing for Public Relations
PUBR 3770 - Public Relations Publications