The Master of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches in content creation and content distribution as well as audience insight and analytics. The degree will appeal to any media, communication or marketing professional interested in brand and media management/production as well as scholars in digital journalism, film, public relations, advertising, and/or brand communication.
Students learn through curriculum and experiences converging communication, media, sociology, marketing, computing, literature & language as well as art and technology. The program differs from most as it is a collaboration with Fortune 500 industry partners giving students the opportunity of earning software certifications as well as providing real industry experiences while earning their degree. Possible industry certifications include Adobe’s Digital Marketing Accreditation, Adobe’s Creative Cloud solution certifications as well as certifications from Google, Salesforce and others.
This program’s interdisciplinary approach is built on a "faculty mentoring" foundation providing students the opportunity to build their own unique program around their expected professional outcomes. Great elective options can be found in the M.A. in Sociology as well as in the shared 100% online M.S. in Digital Marketing. Additional collaborative graduate programs can be found in psychology, digital media, art, film, computing, literature & language, and others.
Program Admission Requirements
All application materials must be sent to the ETSU School of Graduate Studies, Box 70720, Johnson City, TN 37614.
In addition to the materials required by the School of Graduate Studies, applicants for the M.A. in Brand and Media Strategy are required to submit the following to the School of Graduate Studies:
M.A. in Brand and Media Strategy Curriculum: 36 Credit Hours
Required Courses: 18 Credit Hours
Guided Electives: 12-18 Credit Hours
Graduate School Contact:
Michele Lamb; firstname.lastname@example.org; 423-439-4703
Dr. Susan Waters - Graduate Coordinator
The Master of Science in Digital Marketing (MSDM) is a collaborative degree between our department and the Department of Management and Marketing in the College of Business and Technology. It is 100% online which makes it a great choice for students who need to be 100% online. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.
Dr. Kelly Price-Rhea