Media and Communication

College of Arts and Sciences

Bethanie S. Dye

Name:  Bethanie S. Dye 

Graduation Year:  
Company:  East Tennessee State University – Department of Housing and Residence Life
Position:  Marketing Coordinator

Professional Summary:

Position Overview (taken from HR website): Responsible to the Associate Director of Housing Operations for developing and coordinating the marketing and outreach efforts for the Department of Housing and Residence Life; working directly with the Associate Director of Housing Operations and other designated university offices to develop and execute marketing strategies through electronic media, social networking, print, and special activities and events that enhance the relationship with all students, parents, and other stakeholders; responsible for developing and maintaining the departmental website; further developing the existing social media outlets; developing and marketing video distribution; maintaining the Residence Life Channel; assisting in supporting technology, including access control; assisting with, and participating in, recruitment efforts including special admissions events, summer orientations, development of print materials, routine conventional mail, e-mail based marketing campaigns; customer service training for staff; and performing other related duties as assigned.

Get involved with the department as soon as you can. Work with the TV and radio station. It’s competitive once you graduate, so the more involved you are in your undergrad, the more competitive you’ll be in the job market. Get your hands on every bit of equipment down there. You may never have a chance to work with it again!

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