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Why Study Integrated Marketing Communications?
PROMOTION. ADVERTISING. SALES.

Are you interested in advertising, promotion, or sales? Then perhaps the Integrated Marketing Communications option is the concentration for you.

Exciting courses such as Sales Force Management and Advertising Campaign Management taught by research leaders in the marketing field are offered. Marketing students receive job offers from many well-known companies such as Eastman Chemicals, Bellsouth, Plus Mark (American Greeting), American Express and non-profit organizations.

If Marketing Communications is for you, visit our undergraduate programs.

CONSUMER BEHAVIOR. E-MARKETING.

College of Business and Technology
East Tennessee State University
210 Sam Wilson Hall
PO Box 70699
Johnson City, TN 37614-0699
Phone: (423) 439-4289
Fax (423) 439-5274