Apparel Merchandising - Overview

The apparel merchandising option in the Department of Family and Consumer Sciences at East Tennessee State University provides students with apparel product knowledge and merchandising skills necessary for diverse career opportunities within the apparel, textiles, and retailing industries. The study of apparel merchandising emphasizes both creativity and development of merchandising expertise enabling the graduate to function successfully in the dynamic and fast-paced fashion industry.

Emphasis is placed on personal and professional growth and development, written and oral communication skills, decision-making, and techniques of problem solving. Numerous opportunities are offered to set goals and effectively work with others to develop leadership skills and flexibility in the job market.

Favorable employment opportunities in apparel merchandising are found locally, nationally, and internationally. Advancement is rapid, and the successful merchandiser of apparel can find many fulfilling and lucrative career opportunities. Upon completion of the program, the student receives a Bachelor of Science degree in Family and Consumer Sciences.

Educational Opportunities:

• Laboratory experiences
• Field trips
• Seminars with professionals
• Internships
• Attendance at major market centers
• Study tour of New York City and other fashion cities around the globe

Career Opportunities:

• Advertising/Promotion Executive for Apparel/Textiles Firms
• Apparel/Textiles Buyer
• Apparel/Textiles Designer
• Apparel/Textiles Educator
• Entrepreneur
• Fashion Analyst
• Fashion Director
• Fashion Editor or Reporter
• Fashion Illustrator
• Fashion Photographer
• Fashion Stylist
• Image Consultant
• Manufacturer's Representative
• Personal Shopper
• Public Relations Director for Apparel/Textiles Firms
• Retail Manager
• Special Events Coordinator
• Visual Merchandiser

Faculty Contact:
Anna Roberts, Ph.D., CFCS Professor
Ph : 423-439-7536