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Department of Management and Marketing

College of Business and Technology

Academics Overview

Welcome to the Department of Management and Marketing at East Tennessee State University. Within the College of Business and Technology, we offer educational programs that provide students with managerial and leadership skills that prepare them for future jobs in services and manufacturing. Students are educated to help businesses and communities cope with challenges and complexities of today's ever-changing world.

Our department offers:

BBA in Management

BBA in Marketing

Master's degree in Business Administration

Master's degree is Digital Marketing

Undergraduate Management students may choose from four concentrations:

  • Concentration I – Human Resources Management
  • Concentration II – Logistics/Supply Chain Management
  • Concentration III – Legal Studies
  • Concentration IV – General Management

Undergraduate Marketing students may choose from three concentrations:

  • Concentration I – Marketing Management
  • Concentration II – Integrated Marketing Communications
  • Concentration III – Merchandising
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