Welcome to East Tennessee State University's Department of Management and Marketing home page. The Department of Management and Marketing includes a management program and a marketing program.

The management program offers study leading to the Bachelor of Business Administration degree with a major in Management. Management majors must select one of the four concentrations.

The marketing program offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of three concentrations. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Additional minor programs of study are offered in Management, Marketing, and Leadership Studies.

 

Dr. Craig Turner and MBA students in Strategic Management Process Dr. Beichen Liang teaching Principles of Marketing Dr. Phillip E. Miller, Ph. D., Department Chair, works at computer-related options in MGMT/MKTG Dr. Phillip E. Miller, Ph. D., Department Chair, discusses options with departmental student worker Organizational Behavior and Management taught by Dr. Tom Moore Marketing Management with Dr. Kelly Price includes aspects in virtual marketing Dr. Joel Ryman interacting with students in Policy/Strategy Formulation Dr. Swinehart answers student questions regarding Production/Operations Management