Storytelling Institute – STOR 5830-001
Class Fri-Sun. Mar. 16-18, 2012
Special Guest Instructor: Kim Weitkamp
“Marketing for Storytellers.”
An intensive course running Fri.-Sat. 9-11:45/ 1:15-4pm and Sun. 9-11:45 with additional evening activities Fri. and Sat.
“Armed with fresh knowledge and the excitement of getting started, you’ve come to the brick wall called “Marketing.” In the Marketing Institute, we will look at marketing one brick at a time. By deconstructing it, we will learn that it is not insurmountable. In this institute many questions will be answered: What is the storytelling business? What are the range of products we offer as storytellers, who are our customers, how do I market myself and how do we identify our place in the game? The Marketing Institute will supply you with all the tools you need to get started.” –Kim Weitkamp, www.kimweitkamp.com