News & Updates

Hitting the airwaves now is ASHA's new PSA campaign with the rock group O.A.R. Watch band members, Marc Roberge and Benj Gershman, as they deliver their safe listening message. Then go backstage for unplugged and unrehearsed outtakes, plus a live performance from the Tweeter Center in Camden, NJ. To view the PSA and extra production footage, visit these popular Web sites:

• MTV
• YouTube
• Yahoo
• Google

For the younger more Web and tech saavy member, the campaign can also be viewed on these popular video sharing sites.

• Metacafe
• Daily Motion
 

Continuing to receive airplay are ASHA's Permanent Mistakes PSA's which began airing nearly a year ago. By the end of 2007, they had aired nearly 60,000 times and reached more the 360 million viewers.

Adapting to the new generation of communication with children and recognizing that the best way to prevent a lifetime hearing loss is to reach children early before they become heavy users of personal listening devices, ASHA sent its Buds characters as safe listening sentinels into the virtual world of Whyville.net. The Buds and their safe listening messages were heard nearly three million times, by children age eight to 15.

ASHA and its safe listening campaign were well received at the 2008 Consumer Electronics Show (CES), the Consumer Electronics Association's (CEA) annual event and the world's largest consumer technology show held in Las Vegas each year. This was a great networking arena for building campaign awareness among industry leaders, toy manufacturers, and the media.

At CES, ASHA also participated in the first ever Sandbox Summit sponsored by the Parents' Choice Foundation. This combined conference and exhibition examined the way kids play in today's digital world and showcased the latest high-tech gadgets and media they are using. It received strong media coverage and brought together leading experts on issues related to children and technology.
 

American Speech-Language-Hearing Association
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