Index/Position No.:                             25010/161470                                     Level 14

Position Title:                                      (Instructional Television Services) Director

Department:                                        Office of Academic Technology, E-Learning and Online Education

Expectations for All Employees

East Tennessee State University pursues its mission based upon core values.  An employee's job performance must support and exhibit the university's core values:

PEOPLE come first, are treated with dignity and respect, and are encouraged to achieve their full potential;

RELATIONSHIPS are built on honesty, integrity and trust;

DIVERSITY of people and thought is respected;

EXCELLENCE is achieved through teamwork, leadership, creativity, and a strong work ethic;

EFFICIENCY is achieved through wise use of human and financial resources; and

COMMITMENT to intellectual achievement is embraced.

Function of Position

Responsible to the Associate Vice President for Academic Technology and Executive Director, E-Learning and Online Education for directing all services as they pertain to Interactive Television services at ETSU; managing and operating the production, faculty training and delivery of all courses broadcast through ETSU instructional video systems; ordering equipment and designing new ITV room installations both on campus and at remote locations; working as the Office of eLearning video technical liaison to other offices/departments/colleges and to other institutions and locations where ETSU course are being delivered; managing and scheduling the use of the eLearning video conferencing facilities and systems for both instruction and as a general university video conferencing service; managing the resources and scheduled use of the ETSU instructional video network; maintaining the instructional video system inventory of equipment; programming and course scheduling for interactive television and video checkout courses; acting as an interface between all academic units and extended campuses regarding ITV course scheduling; administering copyright and licensing compliance for all eLearning transmission modes; providing workshops and individualized training for faculty in best teaching practice for all ITV transmission modes; serving as a resource for teleconference planning; and performing other related duties as assigned.

Essential Functions

-          Advises the Associate Vice President for Academic Technology regarding strategic direction and all other matters pertaining to ITV services.

-          Directs production and delivery of all courses/programs for the university instructional video system(s).

-          Supervises the Operations Coordinator, Office of eLearning Kingsport Site Coordinator, Office of eLearning Bristol Site Coordinator, two media specialist technicians, Office of eLearning Systems Technician and temporary distance education technicians who work for ETSU distance education at other institutions.

-          Supervises indirectly all other distance education technicians at on-campus and off-campus facilities where ETSU courses are delivered.

-          Trains and orients university faculty, students, and eLearning ITV technical personnel in presentation and production methods and equipment operation.

-          Advises and assists faculty in the production of multi-media resources for ITV courses.

-          Ensures that productions staff are trained and supervised.

-          Ensures high quality digital video archiving of all ITV class sessions on the distance education streaming media server.

-          Monitors the ETSU instructional video network and participates in problem identification and resolution with the Office of Information Technology.

-          Directs the design and installation of equipment and maintenance of campus and off-campus ITV rooms.

-          Researches and recommends purchase of professional grade audio/video equipment and studio needs for the distance education instructional video system(s).

-          Supervises the technical aspects of video conferences and schedules video conferences for academic and general purpose institutional use.

-          Maintains responsibility for ensuring routine maintenance checks and tests of production equipment.

-          Establishes daily operations logs, reports and procedures.

-          Ensures coordination of technical system tests and checks prior to the start of each semester.

-          Acts as the Office of eLearning video technical liaison to other offices/departments/colleges on campus and to other institutions where ETSU course are being delivered.

-          Supervises the ordering and maintenance of inventory of instructional supplies, video tapes, CDs, and DVDs for campus studios and off-campus sites.

-          Determines production costs prior to production for use in determining course/program viability.

-          Directs the production of written guidelines for faculty and ITV technical personnel on copyright rules and procedures for use in ITV courses.

-          Provides leadership for office staff and faculty to improve quality of instruction delivered via the ETSU instructional video system(s).

-          Directs the office staff in the planning, development and implementation of futures applications of distance learning technology.

-          Develops programming plans for all distance education delivery modes, which includes Instructional Television and video tape courses.

-          Schedules and coordinates programming plans for academic/service units and external contacts; keeps extended sites and departments informed of schedule changes.

-          Creates and updates a master schedule of all ITV and video tape courses including broadcast classrooms and on-campus overflow classrooms.

-          Promotes the use of distance education delivery modes to university departments, faculty and external agencies.

-          Advises department chairs, faculty and off-campus staff regarding distance education resources and scheduling.

-          Provides leadership for departments and faculty on copyright and licensing compliance of software and printed materials; secures broadcast or other rights and advises faculty regarding the TEACH Copyright Act.

-          Develops programming plans and schedules telecourses with four area two-year state community colleges via the public television station, for the ITV network and for video check-out.

-          Advises and assists faculty with best practice for teaching through distance education technology, including synchronous and asynchronous delivery modes.

-          Meets with new distance education faculty each semester for training regarding copyright, textbooks, videos, instructional design and teaching techniques.

-          Follows-up with distance education staff to ensure distance education faculty have received training each semester.

-          Contacts departments, provides sections numbers and scheduling notes for SIS, and makes any necessary corrections/changes; assists with instructional coding for all distance education courses.

-          Provides leadership for academic units, off-campus center directors and the registrar’s office to ensure accurate scheduling of all distance education courses.

-          Supervises office staff and eLearning faculty on the improvement and quality of instruction delivered, and in the planning, development and implementation of future applications.

-          Ensures the distance education faculty handbook is updated.

-          Develops programmatic marketing activities related to distance education courses and programs.

-          Conducts workshops for faculty on web based instruction, best practices in synchronous and asynchronous teaching, and ETSU eLearning course standards.

Secondary Functions:

-          Serves as an advisor to other university academic/service units and external contacts for video services.

-          Serves as a resource for teleconference planning (via satellite) for faculty, administrators and external clients to host and plan local programs.

-          Refers teleconference announcements to ETSU personnel and potential external clients.

-          Develops, designs and prepares brochures, flyers and announcements for videoconferences.

-          Serves on the Desire2Learn planning committee.

-          Performs other related duties as assigned.

Knowledge and Abilities

-        Ability to organize and effectively manage complex and dependent operations including technical operations, staff assignments, equipment inventories and repairs, and network scheduling of equipment among all of the ITV and video conferencing rooms.

-        Ability to plan effectively and consistently as part of the office of eLearning effort in the university planning process.

-        Ability to work cooperatively and effectively with other distance education personnel to improve and extend distance education services to faculty, students and staff.

-        Ability to operate instructional digital and analog production, editing and recording equipment.

-        Ability to organize and produce instructional programs for academic and/or industrial training.

-        Ability to effectively troubleshoot and perform maintenance on ITV room equipment.

-        Ability to produce graphic materials using varied technologies.

-        Ability to work with and teach students, faculty and staff.

-        Ability to communicate effectively in public.

-        Ability to travel to off-campus locations.

-        Knowledge of effective management and planning practices.

-        Knowledge of television, audio/visual and computer equipment and its use in producing and transmitting pre-recorded and live television instruction.

-        Knowledge of digital archiving and video streaming.

-        Knowledge of commercial/industrial television production techniques and technology.

-        Knowledge of instructional design techniques and applications.

-        Knowledge of digital video compression technology and equipment.

-        Knowledge of photographic processes and their use in development media support packages.

-        Knowledge of techniques, procedures, software and hardware used in developing multi-media materials.

-        Knowledge of routine testing and proper set up procedures of digital and analog video and audio equipment.

-        Knowledge of copyright laws and regulations pertaining to instructional materials.

-        Knowledge of university level curriculum resources.

-        Knowledge of university, TBR and SACS policies for distance education.

-        Knowledge of adult learning styles and instructional design required for learning effectiveness.

-        Knowledge of distance learning approaches in higher education, public schools and business/industry.

-        Knowledge of instructional evaluation procedures in education and industry.

-        Knowledge of budgeting for instruction.

-        Knowledge of group planning techniques and procedures.

-        Knowledge of copyright laws and regulations pertaining to instructional materials for use over instructional television and the web.

-        Knowledge of and ability to use word processing software, graphics software, spreadsheets, e-mail, the Internet and desktop publishing software, and course management systems, such as Desire2learn.

-        Ability to assume leadership role in administering office services.

-        Ability to administer complex program scheduling.

-        Ability to coordinate multiple and diverse activities.

Supervision Given and Received

Performs under general supervision. Determines own methods of performing assigned work.  Supervises administrative and support personnel.

Minimum Qualifications

Master’s degree required, Ph.D. preferred; five years experience working with commercial broadcast equipment required; skilled in the use of computers, television cameras, audio systems, editing systems, character generators, test equipment; experience working with compressed video systems; skilled in the production of graphic materials using varied technologies; three years of higher education administrative management experience in distance education preferred.

May 2008