Special Note:
You will need to have access to e-mail and the Internet to successfully complete this course. This web page serves as your syllabus. Bookmark and write down the url address. Check it often for updates on class activities, assignments and readings. There will be no printed syllabus. You may use any account which gives you regular access to e-mail and the Internet.  There are several such labs readily available on campus.

Class Sessions:
1:40-3 p.m. MW, 419 Warf-Pickel Hall

Snailmail:
Mailboxes in the Communication Department, First Floor, 111 Warf-Pickel Hall

e-mail: johnking@etsu.edu
The best way to reach me is to send me an e-mail message. I check e-mail several times a day.

Phone:
423/439-4169, 9-4169 on campus (please leave message on voice mail)

Office:
520 Warf-Pickel Hall

Office Hours:
9:30-11:30 a.m, Monday
9:30-10:30 a.m., Tuesday
1:30-2:30 p.m., Tuesday
9:30-11:30 a.m., Wednesday

These are official office hours, reserved for students.  I will, of course, be in the office at times other than these.  If these hours are not convenient for you, please contact me to schedule an appointment and I will be happy to meet with you at a time that is convenient for you.

Please check my on-line schedule for a complete listing of my schedule for the semester.

Access my home page and schedule at: http://www.etsu.edu/kingpr/jkhomesp2000.htm

Description:
PUBR 3770 is an undergraduate course in public relations designed to provide students with instruction in fundamentals of visual communication, typography, photojournalism, printing, computer design and web page design applied to production of print and electronic publications common in the public relations profession.  Assignments include work for public relations professionals.

Course Format:
The class will be taught in a lecture/discussion/lab format with extensive information available on this web site including assignments, exam study guides, links to readings and relevant web sites.

Students who do well in the course will be those who attend regularly, read the material, study and prepare to discuss the information and issues in the course intelligently.

To facilitate that process, I have developed this web site for the course.  Check it often.  Read the assigned readings in the text.  Read the on-line lecture notes.  Make your own notes.  Study and be prepared to discuss the on-line questions.  Explore the links provided. In other words, immerse yourself in the material.

Course Objectives:
1/ To provide students an opportunity to gain knowledge about visual communication principles (typography, design, illustrations, information graphics and photojournalism) for public relations.

2/ To provide students an opportunity to gain knowledge about basic printing principles for public relations.

3/ To provide students an opportunity to gain knowledge about basic web page principles for public relations.

4/ To provide students an opportunity to gain knowledge about how to write, edit and produce common public relations publications such as brochures, newsletters and web pages for public relations.

5/ To provide students an opportunity to produce quality public relations publications based on sound creative, informative, persuasive and logical decisions.

6/ To provide students an opportunity to gain knowledge about persuasion principles in public relations.

Required Reading:
How to Produce Creative Publications, Thomas Bivins and William E. Ryan
AP Stylebook and Libel Guide (used as a reference book)
The Newspaper Designer's Handbook, 4th Edition, Tim Harrower
Additional print and on-line readings may be included.

Assignments:
Students will complete four graded publication lab assignments. A mid-term exam and final lab project will also be required.

Grades:
Course grades will be based on the four graded publication lab assignments (50%), mid-term exam (25%)
and the final project (25%).

Grading Scale:
93-100 = A
90-92= A-
87-89 = B+
83-86 = B
80-82 = B-
77-79= C+
73-76= C,
70-72= C-
67-69= D+
60-66= D
0-59= F

Deadline Policy:
Deadlines must be met on all assignments. Late assignments will not be accepted. A late assignment is one that is not available when the professor collects the assignments. Deadlines will not be extended except for extreme circumstances such as a serious illness or a death in your family. If you will be involved in a university approved trip, you will need to submit assignments in advance. It is your responsibility to notify the professor of such circumstances. Late assignments will receive a grade of zero.

Attendance:
Attendance is mandatory.  You will be allowed four unexcused absences.  After that, 10 points will be deducted from your final grade for each unexcused absence.

Honesty:
East Tennessee State University has published specific guidelines for student academic conduct and expects the highest integrity of you. (See the ETSU Student Handbook, Spectrum, or the online version at http://www.etsu.edu/students/spectrum.htm) All work must be your own and must be produced during this term. Any dishonesty will be referred to student conduct officials.

Classroom Conduct:
As college students, you are all here to study, learn and prepare for a professional career.  Any disruptive conduct which interferes with the goals and objectives of the course will not be tolerated.  Individuals who persist in such conduct will be referred to student conduct officials, including the Dean of Students.

Disability Services:
Individuals with disabilities qualified by the university should notify the professor if desired and contact the ETSU Office of Disability Services so that accommodations can be arranged in advance.

Materials:
You will need two 100 mb Zip disks (Mac Formatted).

Course links:
Watch this space for more course links relevant to the class.
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