Note:  These chapter notes and study questions should not be viewed as substitutes for coming to class and joining in the lecture and discussion.  Rather, they should be viewed as a starting point for lecture and discussion.  These notes will be heavily supplemented with discussion, examples and debate in class.  To do well in class, you should read the text and make some notes on the reading, read these on-line notes and study questions, come to class, make your own notes and be ready to discuss what you have read and studied intelligently. --Dr. John M. King

Bivins, Ch. 3, Typography
2/2/2000

Key Terms

Type Anatomy
-ascender, axis, baseline, bracket, counter, descender, face, hairline, italic, kerning, ligature. logotype, serif, stem, x-height

Categorizing type
-family, font, black letter or text, romans, old-style romans, transitional romans, modern romans, square serifs, sans serif, script and cursives, novelty

Style
-condensed, normal, expanded
-light, normal, bold
-series
-fonts

Type measurement
-six picas to an inch, 12 points to a pica, 72 points to an inch
-en dash, em dash

Readability and Legibility

Mixing Faces

Type Specification
-type size for body copy (8-12 point), display copy (14 point or larger)

Leading
-solid leading
-minus leading
-additional leading

Downstyle type

Line length

Line Arrangement
-flush left, flush right, ragged right, centered, justified

Uppercase vs. Lowercase

Weight
-extra light, light, medium, bold, extra bold

Posture
-italic, regular

Type Style
-condensed, expanded, extended, normal, italics

Wordspacing

Letterspacing

Typeface

White Space and Margins

Reverses

Surprinting
-overprinting, mortising

Breaking up the gray space
-initial letters, widows, orphans, pull quotes, crossheads, subheads
-bullets, screens, tints, rule lines

###