The Master of Science in Digital Marketing degree focuses on marketing in the digital environment with the emphasis of being current and relevant. With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. This online digital marketing graduate degree program encompasses a cutting edge, innovative curriculum and learning environment with the goal of producing dynamic, knowledgeable graduates who will be prepared for the future of digital marketing.
Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.
The Master of Science in Digital Marketing was designed with working professionals in mind, offering the flexibility and convenience of online coursework led by the same faculty teaching on our campus. The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).
In addition to requirements of the School of Graduate Studies as found in the Graduate Catalog, the Master of Science in Digital Marketing will require:
A bachelor’s degree in marketing or communication is preferred. Applicants with other degrees will be considered; additional coursework may be required.
The graduate program coordinator and admissions committee (composed of marketing program graduate faculty) will review all applications and accept the most qualified. Students who are admitted and/or enrolled in other graduate programs at ETSU will have the option to enroll in the MSDM courses, with approval of the MSDM graduate program coordinator.
Total Required Coursework: 36 Credit HoursSource: ETSU 2014 - 2015 Graduate Catalog
2014-15 ETSU graduate base tuition plus online fees*:
*Tuition cost reflected here includes 2014-2015 base tuition and online fees only and does not include RODP courses and programs. Some courses and programs may have additional fees. More information can be found on the University Tuition and Fee Information and the Incidental Fee Information pages.
Students meeting the requirements for Border County residency qualify for in-state tuition rates.