Digital Marketing, M.S.

ETSU Online Digital Marketing Master

Master of Science in Digital Marketing

Digital Marketing, M.S. Program Overview

The Master of Science in Digital Marketing degree focuses on marketing in the digital environment with the emphasis of being current and relevant. With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. This online digital marketing graduate degree program encompasses a cutting edge, innovative curriculum and learning environment with the goal of producing dynamic, knowledgeable graduates who will be prepared for the future of digital marketing.

Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.

The Master of Science in Digital Marketing was designed with working professionals in mind, offering the flexibility and convenience of online coursework led by the same faculty teaching on our campus. The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).


In addition to requirements of the School of Graduate Studies as found in the Graduate Catalog, the Master of Science in Digital Marketing will require:

  • GMAT (Applicants with at least 2 years of relevant professional experience, or can request a waiver for this requirement.)
  • Three letters of recommendation
  • A minimum undergraduate GPA of 3.0 on a 4.0 scale.
  • A current resume

A bachelor’s degree in marketing or communication is preferred. Applicants with other degrees will be considered; additional coursework may be required.

The graduate program coordinator and admissions committee (composed of marketing program graduate faculty) will review all applications and accept the most qualified. Students who are admitted and/or enrolled in other graduate programs at ETSU will have the option to enroll in the MSDM courses, with approval of the MSDM graduate program coordinator. 

Your Master of Science in Digital Marketing Program

  • ADVR 5101 - Topics in Advertising (1-6 credits)
  • MSDM 5000 - Social Media and the Brand (3 credits)
  • MSDM 5010 - Digital Marketing Research (3 credits)
  • MSDM 5020 - E-Commerce Marketing/Direct Marketing (B2C)
  • MSDM 5030 - Consumer Behavior in the Online Environment (3 credits)
  • MSDM 5040 - B2B Digital Marketing (3 credits)
  • MSDM 5050 - Web Analytics (3 credits)
  • MSDM 5060 - Business Analytics, Data Visualization and Online Metrics (3 credits)
  • MSDM 5080 - Search Marketing (3 credits)
  • MSDM 5090 - Digital Marketing Strategy (3 credits)
  • MSDM 5100 - Digital Marketing Strategic Experience (3 credits)
  • PUBR 5320 - Public Relations Case Studies (3 credits)

Total Required Coursework: 36 Credit Hours

Source: ETSU 2015 - 2016 Graduate Catalog
Digital Marketing, M.S. 


2015-16 ETSU graduate base tuition plus online fees*:

  • $554 per credit hour for in-state students
  • $706 per credit hour for eRate for out-of-state students

*Tuition cost reflected here includes 2015-2016 base tuition and online fees only and does not include RODP courses and programs. Some courses and programs may have additional fees. More information can be found on the University Tuition and Fee Information and the Incidental Fee Information pages.

Students meeting the requirements for Border County residency qualify for in-state tuition rates. 

Financial Aid and Scholarship Information:


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