Digital Marketing

100% Online Master of Science Degree

Cutting Edge Curriculum

With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing. The Master of Science in Digital Marketing degree from East Tennessee State University focuses on the field of marketing in the digital environment with the emphasis of being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing, and digital marketing research.

AACSB Accredited

The M.S. Digital Marketing degree program is offered through the ETSU's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).

Courses are asynchronous and most are offered in a 7-week format. Program information including curriculum and graduation requirements can be found in the ETSU Graduate Catalog.

ETSU's MS digital marketing program ranked number 7 of top degree programs by intelligent.com for 2024.

Program Options

  • 12-month program 

    Fall Semester

    Term 1 MSDM 5000 Social Media and the Brand
    MSDM 5010 Digital Marketing Research
    Term 2 MSDM 5020 E-Commerce/Direct Marketing
    MSDM 5080     Search Marketing 

    Spring Semester

    Term 1 MSDM 5090 Digital Marketing Strategy
    MSDM 5050 Web Analytics 
    Term 2 MSDM 5030 Consumer Behavior in the Online Environment
    MSDM 5060 Business Analytics 

    Summer Semester

    Term 1 MSDM 5040 B2B Digital Marketing
    MSDM 5100 Digital Marketing Strategic Experience 
    Term 2 MSDM 5101 Special Topics in Digital Marketing
    MSDM 5070 Digital Marketing Ethics
  • 24-month program

    Fall Semester 1

    Term 1

    MSDM 5010 Digital Marketing Research
    Term 2 MSDM 5020 E-Commerce/Direct Marketing

    Spring Semester 1

    Term 1

    MSDM 5050 Web Analytics 
    Term 2 MSDM 5030 Consumer Behavior in the Online Environment

    Summer Semester 1

    Term 1

    MSDM 5040 B2B Digital Marketing
    Term 2 MSDM 5070 Digital Marketing Ethics

     Fall Semester 2

    Term 1

    MSDM 5000 Social Media and the Brand
    Term 2 MSDM 5080 Search Marketing 

    Spring Semester 2

    Term 1

    MSDM 5090 Digital Marketing Strategy
    Term 2 MSDM 5060 Business Analytics 

    Summer Semester 2

    Term 1

    MSDM 5100 Digital Marketing Strategic Experience 
    Term 2 MSDM 5101 Special Topics in Digital Marketing

     

Digital Marketing Roles


Social Media Manager
Orchestrate and execute online strategies to enhance brand presence, engagement, and communication across various social platforms.

Web Analytics Professional
Scrutinize online data to glean actionable insights that optimize digital strategies and enhance user experiences.

Content Creator

Crafts compelling and relevant material across diverse mediums to captivate and engage target audiences.

E-Commerce Manager
Oversee and optimize online sales and operations to drive revenue growth and ensure a seamless shopping experience.

 

Brand Manager
Strategically guide and nurture a company's image, values, and identity to foster strong connections with its target audience.

Digital Marketing Researcher
Analyze market trends and consumer behaviors to inform data-driven strategies that maximize online visibility and engagement.

Digital Marketing Strategist
Devise comprehensive plans that leverage various online channels to achieve specific business objectives and foster audience growth.

Read more on the department's webpage

Steps to Apply

  • Step 1 - Create your ETSU Application Account

    Step 1   Create your ETSU Application Account by choosing the "Sign Up" option

    Create your ETSU Application Account

  • Step 2 - Sign into the ETSU Application Portal

    Step 2  Sign into the ETSU Application Portal and select "Start a New Application"

    Sign in

  • Step 3 - Complete the Remaining Fields

    Step 3   Choose "Graduate," select your student type (domestic or international), select "Master's," term, then choose  Digital Marketing and complete the remainder of the form.

    select domestic/international

    select certificate

 

Apply Today!

Take me to the application portal

Cost

Credits to complete this program: 36 credit hours

TN Residents eRate (Out of State, 100% online) Out of State
$613 per credit hour $765 per credit hour $1454 per credit hour

-Note, tuition discounts are available for border county students.
-This amount may not include program-specific fees.

Read more about cost, paying for courses, scholarship options and financial aid.

 

Frequently Asked Questions

  • Why should a student pursue this program at ETSU? What makes it unique?

    The following is an excerpt from a press release about the program:

     

    “The Digital Marketing Master’s is centered around innovative and practical coursework,” said Dr. Kelly Price, associate professor of marketing and program coordinator. “We realize the demands of our students personally and professionally, so we feel this degree is a good fit for those seeking to further their education. The online environment is not only convenient, but also an opportunity to embrace all the digital space has to offer while still maintaining personal engagement with faculty and fellow students.”

     

    The full release is available on the ETSU News webpage.


  • What accreditations apply to this program?
    The program is accredited by the Association to Advance Collegiate School of Business International (AACSB).
  • What are the job prospects with this degree?

    Digital Marketing is a sought-after field with graduates who are knowledgeable and up-to-date with a variety of marketable skills. This degree not only supplies these skills but is flexible and is useful in almost any industry the student wishes to pursue!

  • Does a student's undergraduate degree have to be related to this field? What are the prerequisites? 
    While an undergraduate degree is required, it can be in an unrelated field. There are no pre-requisites.
  • Does this program require the GRE (and/or GMAT)?
    No, neither the GRE nor the GMAT are required for admittance. 
  • Are the courses for this program asynchronous or synchronous? 

    All courses are asynchronous. Most courses are also offered in a 7-week format.

  • Does this program require a dissertation, field work, internship, and/or thesis? 
    No, the program is a practitioner-based curriculum. 
  • What is the time to completion for full-time and part-time students?
    Full-time students can complete the program in as little as 12 months. Students attending part-time will vary in time to completion depending on number of hours taken each semester. 
  • Is this program designed to meet the needs of adults who work full-time and/or have family obligations?

    Yes, the program is for those with familiar or professional obligations, and the 100% online format is flexible for this reason. Students in this program are mostly full-time practitioners.

  • How many spaces are available for each cohort?

    The program does not have a specific number at this time.

  • Does the college/department offer scholarships?

    Students are encouraged to visit the Paying for Graduate School website for information regarding ETSU graduate scholarships and other financial resources.