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Department of Communication

(COMM)

Box 70677                        Phone: (423) 439-4491

web address: www.etsu.edu/cas/comm

 

Departmental Objectives    

Speech Major - Course Requirements

Speech Communications         Minor
Theatre         Speech Concentration Teacher Education
Mass Communications     Theatre Major - Course Requirements
Advisors         Minor

Communication Major - Course Requirements

        Theatre Concentration Teacher Education

Mass Communications Major - Course Requirements

  Curriculum Guides
  Advertising Concentration       Bachelor of Arts Degree
  Broadcasting Concentration       Bachelor of Science Degree
    Broadcast Management       Bachelor of Science Degree - Social & Behavioral Sciences Option
    Broadcast News      
    Broadcast Production/Performance      
  Journalism Concentration      
    Minor      
  Public Relations Concentration      

                                   

 

     

Accreditation by: Accrediting Council on Education in Journalism and Mass Communications

The Department of Communication has the following objectives: to provide professional preparation for persons seeking careers in communication, to provide leadership for professionals now engaged in the practice of communication, to provide preprofessional programs and supporting coursework for students completing programs in other fields, and to increase public understanding of the value of freedom of communication in a democratic society.

The Department of Communication offers a B.A./B.S. with a major in four mass communications concentrations — advertising, broadcasting (sequences in management, news and production/performance), journalism, and public relations.

In addition, the department offers a B.A./B.S. with a major in two speech concentrations — speech communication and theatre. A sequence in teaching is offered for both division concentrations.

A minor is required of all students.

For the baccalaureate degree, 120 credit hours of credit must be earned. In addition to meeting all department requirements, majors must meet the College of Arts and Sciences requirements for B.A. and B.S. degrees. Students earning the B.S. may select the social and behavioral sciences concentration.

Speech Communication — The speech communication degree program offers a traditional major as a base for preprofessional study as a supporting program for career preparations in fields such as business, church operation, government service, health administration, the ministry, paralegal services, social service, and other professions involving public contact. It also provides pre-law preparation.

The speech communication concentration major requires 36-38 credit hours of coursework; the minor, 21 credits hours. A teacher education major in speech communication requires 29 credit hours; the minor, 24 credit hours.

Theatre — The Division of Theatre believes that classroom study and practical experience are of equal and complementary value. Production opportunities are available in acting and directing, design, theatre technology, and management in our Bud Frank Theatre and in the historic Veteran’s Memorial Theatre.

The Division of Theatre produces at least four productions per school year as well as producing plays and a Renaissance Faire in Rogersville during the summer. Within the Department of Communication, students have the option to select one of the following: a 36-hour Theatre Concentration; a 21-hour Theatre Minor; or a 36-hour Theatre Concentration in Teacher Education.

Mass Communications — The concentrations in advertising and broadcasting consist of prescribed sequences of 33 credit hours of coursework. The journalism and public relations concentrations require 36 credit hours in mass communications, and public relations also requires nine credit hours in speech.

In the mass communications major, 80 credit hours must be completed outside of mass communications courses, and at least 65 of those 80 credit hours must be in traditional liberal arts subjects.

No more than 12 credit hours of transfer credit may be applied to the requirements in mass communications concentrations.

Specialized minors of 21 credit hours may be designed for individual students in advertising and broadcasting with the prior approval of the department. The journalism minor consists of 24 credit hours of prescribed coursework. No minor is available in public relations.

Students must consult regularly with a departmental advisor to avoid problems in scheduling. For other problems, see one of the career advisors listed below.

 

Sequence

Advisor

Advertising

D.J. Jessee

Broadcasting

Tom Headley, Tammy Hayes, Candy Bryant

Journalism

Jack Mooney

Public Relations

John King

Speech

Charles Roberts

Theatre

Bobby Funk

Undecided

Dan Brown

 

 Communication Major

(MCOM)

 

ETSU Academic Proficiency Requirements

Writing: Students must complete a minimum of four writing-intensive courses. At least two of these courses must be in the major field of study. At least two of the four courses must be at the 3000-4000 level.

Oral Communication: Students must complete a minimum of two oral communication-intensive courses. At least one of these courses must be in the major field of study.

Using Information Technology: Students must pass the information technology proficiency exam or successfully complete CSCI 1100, Using Information Technology, during their first calendar year or prior to accumulating 33 semester credits at ETSU. In addition, students must complete at least one using information technology-intensive course in the major field of study.

Transfer students may be subject to reduced number of intensives. See ETSU Academic Proficiency Requirements for details.

TBR General Education  Requirements

41 - 42 Credit Hours

 

ENGL

1010

Critical Reading and Expository Writing

3

 

ENGL

1020

Critical Thinking and Argumentation

3

 

Communication:  Oral Communication*

3

 

Mathematics*

3 - 4

Natural Sciences* 8

 

HIST

2010

The United States to 1877

3

 

HIST

2020

The United States Since 1877

3

 

Humanities/Fine Arts*

9

 

Social/Behavioral Sciences*

6

*See the General Education Core Requirements for options. 

Communication Major Requirements..............................................................................33 - 38 Credit Hours

B.S. Requirements......................................................................................................................8 Credit Hours

     Select MATH 1850 or 1910, including experience in the differential and integral calculus.......................................................*

     Eight (8) credit hours of single laboratory science in addition to General Education Core Natural Science............................8

*Satisfies TBR General Education Core Requirement.

OR

B.S. with a concentration in Social and Behavioral Sciences Requirements.........................12 Credit Hours

     MATH 1530 Probability and Statistics - Noncalculus..........................................................................................................................*

     Eight (8) credit hours of single laboratory science...............................................................................................................................8

     Three (3) credit hours from each of the following areas:..................................................................................................................12

  1. Social Statistics

  2. Reasoning and Argumentation

  3. Research for Social Science (subject to departmental restrictions)

  4. Microcomputer Skills

 

*Satisfies TBR General Education Core Requirement.

OR

 

B.A. Requirements..................................................................................................................9 - 10 Credit Hours       

     Select MATH 1530, 1820, 1840, or 1910 ......................................................................................................................................3 - 4

     Two (2) courses of a single language at or above the 2000 level.......................................................................................................6

 

Minor.......................................................................................................................................18 - 27 Credit Hours

Electives.....................................................................................................................................1 - 20 Credit Hours

Total Hours Required for Degree.................................................................................................120 Credit Hours

 

 

Course Requirements for

Mass Communication Majors

 

Advertising Concentration

33 Credit Hours

MCOM

1030

Introduction to Mass Communications

3

ADVR

2070

Advertising Graphics

3

PUBR

2700

Introduction to Public Relations

3

ADVR

3240

Advertising Principles

3

ADVR

3250

Advertising Copy and Layout

3

ADVR

3270

Advertising Media Planning

3

ADVR

3750

Advertising Campaign Mgmt

3

MCOM

4037

Communications Law

3

ADVR

4080

Advertising Internship or

 

 

 

Elective Approved by Advisor

3

ADVR

4250

Advertising Agency Mgmt

3

 

 

 

 

Select one of the following:

RTVF

2630

Writing for Radio/TV

3

RTVF

3602

Video/Film Techniques

3

RTVF

3661

Television Production

3

 

 

 

 

Broadcasting Concentration

33 Credit Hours

 

 

 

 

Broadcast Management Sequence

MCOM

1030

Intro. to Mass Communications.

3

RTVF

2600

Survey of Broadcasting

3

RTVF

2604/4604

Radio/TV Laboratory

3

ADVR

3260

Radio/TV Advertising

3

RTVF

3651

Radio Production or

 

RTVF

3661

Television Production

3

RTVF

3671

Broadcast Programming

3

MCOM

4037

Communications Law

3

RTVF

4690

Broadcast Management

3

MCOM Electives approved by advisor

9

 

 

                   OR

 

 

 

 

 

Broadcast News Sequence

MCOM

1030

Intro. to Mass Communications

3

RTVF

2600

Survey of Broadcasting

3

RTVF

3600

Radio/TV News

3

RTVF

3602

Video/Film Techniques

3

RTVF

3661

Television Production

3

MCOM

4037

Communications Law

3

RTVF

4600

Radio/TV Reporting and Editing

3

RTVF

4690

Broadcast Management

3

MCOM

 

Electives approved by advisor

9

OR

 

 

 

 

Broadcast Production/Performance Sequence

MCOM

1030

Intro. to Mass Communications

3

RTVF

2600

Survey of Broadcasting

3

RTVF

2604/4604

Radio/TV Laboratory

3

RTVF

2630

Writing for Radio/TV

3

RTVF

3602

Video/Film Techniques

3

RTVF

3640

Broadcast Performance

3

RTVF

3651

Radio Production

3

RTVF

3661

Television Production

3

MCOM