Section VI - ETSU Marketing and Promotion

University Marketing and Promotion is responsible for

Creation and maintenance of a high level of visibility and positive image for ETSU

Development and maintenance of university outreach activities to students, educators, businesses, industries and community organizations

Promotion of the university's logo, name and word marks, nationally and internationally

Development and coordination of the execution of graphic design concepts for selected university publications

Management of the university's licensing program

Coordination of the university's recruitment publications

University Marketing and Promotion is committed to the goal of maintaining a high level of visibility and increasing a positive image for East Tennessee State University throughout the region it serves. Various community outreach activities are extended to students, educators, businesses, industries, and civic and community organizations as well as governmental agencies.
These activities and services provide accessibility to university activities, programs and support services. The office is responsible for managing the university's licensing program, coordinating university recruitment publications, promotional materials, the Speakers Bureau, conducting surveys and market research, and creating long-range promotional strategies.
PROVISION OF OUTREACH ACTIVITIES

Providing outreach activities throughout the community is a major function of University Marketing and Promotion. These activities include:

Visitation with key personnel in banks, governmental agencies, schools, community organizations, businesses and industries to familiarize them with the services, programs and specialized personnel at ETSU

Creation of displays featuring university programs and activities

Promotion of musical recitals, dramatic productions, receptions, art exhibits, lectures and sporting events

Serving as liaison with various departments, deans, faculty and staff

Regular meetings with civic and community organizations about ETSU's programs and services, current information, and available speakers

PROMOTION OF UNIVERSITY TRADEMARKS

The Office of Marketing and Promotion approves all designs, logos and university marks for licensing products, as well as for other uses. All designs, logos and artwork incorporating the university name, logo or mascot created by businesses, organizations or university departments should be submitted to this office for approval prior to production.

DEVELOPMENT AND COORDINATION OF GRAPHIC DESIGN EXECUTION

Assistance is provided in the development and coordination of graphic design and production on selected promotional publications. Departments requesting this service should arrange an initial meeting to discuss the design need, cost and type of reproduction process with the Director. This office develops the publication specifications upon receipt of an approved departmental requisition and submits it to Purchasing for securing bids. Following award of the bid, design execution and production quality with the vendor are monitored through this office.

MANAGEMENT OF THE UNIVERSITY'S LICENSING PROGRAM

Please see Section VII of the University Relations Web pages for information on the university licensing program.

COORDINATION OF UNIVERSITY RECRUITMENT MATERIALS

Increasing student enrollment is one of the greatest challenges facing any college or university. The Office of Marketing and Promotion provides support to the recruitment efforts of the Admissions Office and the various colleges and schools at ETSU through creation of printed recruitment materials and assistance with the production of audiovisual presentations, as well as through various advertising media.
For assistance, contact the Director of Marketing and Promotion at 439-6946.