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Athletics Identity Standards

ETSU Identity

Athletic Primary Logo

The ETSU Department of Intercollegiate Athletics primary logo is the stand alone E. The logo depicts an E with the shape of the state of Tennessee serving as the middle arm of the E. 

The colors of all athletic program uniforms and team gear will display the athletic primary logo and/or athletic wordmark in the school colors of blue and gold as designated in the Identity Standards, unless approved in advance by the Office of University Relations. 

While it is tempting to use the E as a letter in a word, our long-term strategy is designed to maintain brand integrity and maintain consistency. This means that the E logo is not to be used in a word, but to be kept as a logo; to be used as a separate design element, not as a letter. 

Primary Mark Examples

Primary Mark

Spacial Guidelines

Primary Spacial Guidelines

Color Variations

Primary Mark Color Variations

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