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Athletics Identity Standards

ETSU Identity

Typography

Identity Font 

ETSUs Department of Athletics visual identity includes an identity font that complements the new logos and is to be used in program identifiers, headers, web, and other marketing media. 

Stationery Font 

Georgia, Arial and Times New Roman, standard on most computers, are acceptable when letters or memos are created in word-processing software and laser-printed on official stationery. 

Electronic Media Fonts 

Arial and Helvetica are used for the ETSU and Athletics websites and should be used for e-mail and other electronic media. It is most important in electronic media that the chosen typeface is clear, easy to read, and professional looking. Choices for PowerPoint presentations are Arial, Georgia and Times New Roman

 

Typography Examples

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