The illustration below shows the possibility for use of the logo in the realm of digital media. The same graphic standards that apply to print must also be applied to digital media.
Social media continues to emerge as an important marketing tool, reaching our primary and secondary audiences quickly and efficiently. It is important to develop a consistent and authentic voice.
Audiences will vary from platform to platform. Departments and divisions using social media on behalf of ETSU should take the time to work with the Office of University Relations to determine who their users are and which platform will work best. They should familiarize themselves with ETSU's social media guidelines (coming fall 2014).
Many avatars associated with social media accounts are not of an appropriate size to contain the ETSU logo. In most cases, ETSU will work best but may not distinguish your account from the University's primary account. In that case, use an iconic and identifiable image as your graphical representation. Consider using a portrait or photo of your location. (Do not create your own logo for the avatar).
If you would like to incorporate your logo into the avatar please contact firstname.lastname@example.org.
Several smaller applications require standards, including name tags and personal identification cards. To order employee nametags contact email@example.com.
The primary logo should be used on the door of a white, gray or silver University vehicle.
Often, a prospective student’s first experience with an institution’s identity occurs at a college fair. To maintain consistency, ETSU should use the complete horizontal format of the university logo, printed in the specified PMS colors at 50"w x 17"h. College and/or department logos may be used for on campus events. Events off campus must use university logo on the display cloth.
All display cloths shall be ordered by contacting firstname.lastname@example.org.
ETSU banners should be made of white fabric, with PMS 282 and 123 for screen printing. Another option is to have the banners embroidered in colored fabric that matches the prescribed PMS colors. Please email email@example.com for ordering.
Signage is an important part of the overall campus aesthetic, and should be used to establish the connection between the campus and the newly developed identity system.
Please email firstname.lastname@example.org to order signs.
ETSU hanging signs should be printed on blue signs, with white office names and numbers for printing with PMS 123 logo.
Please email email@example.com for ordering.
Patches should only be used in health sciences for lab coats. Patches can only be designed by University Relations. Patches may never be used as a design or logo.
Please email firstname.lastname@example.org to order patches.
The white or gold logo should be used for embossing on dark surfaces.
The logo to be used for engraving should be determined by the color of the plaque/surface
being engraved. If the surface is gold or silver the blue or black logo should be used. If the surface is navy or black the gold or white logo should be used.