Stationery & Administrative Standards

THE STATIONERY SET

Stationery plays an important role in representing the University. Adhering to the guidelines in this manual will help the University maintain a consistent image. The following pages contain diagrams to aid in the production of these three pieces.


BUSINESS CARD / ENVELOPE / LETTERHEAD

Stationery Set Example


LETTERHEAD

The logo is to be positioned as shown and printed in two colors. Any copy or address line should line up as specified below. It is not permissible to personalize the ETSU letterhead. 

Letterhead and envelopes must be ordered through the Office of University Relations. Please email identity@etsu.edu. Electronic letterhead is available online at www.etsu.edu/identity

Letterhead

Vertical Letterhead

DEPARTMENTAL LETTERHEAD

The University logo and all college/school logos may be used on letterhead. Department logos may not be used on letterhead. 

Letterhead and envelopes must be ordered through the Office of University Relations. Please email identity@etsu.edu.

Departmental Letterhead Example

 


 LETTER FORMAT

The guidelines written in the sample letter below are for laser printing correspondence on the institutional letterhead. Please email identity@etsu.edu to obtain a copy of the digital template that has been created specifically for this purpose.

Letter Format


 ENVELOPE

The logo is to be positioned as shown and printed in two colors: PMS 282 and PMS 123. The logo may also be printed as a one color: PMS 282. Any copy or address line should line up as specified below. 

Letterhead and envelopes must be ordered through the Office of University Relations. Please email identity@etsu.edu.

Envelope Example

 

COLLEGE/DEPARTMENTAL ENVELOPE

The logo is to be positioned as shown and printed in two colors: PMS 282 and PMS 123. The logo may be printed as a one color: PMS 282. Any copy or address line should line up as specified below. 

Letterhead and envelopes must be ordered through the Office of University Relations. Please email identity@etsu.edu.

College/Departmental Envelope Example


 BUSINESS CARD

The standard East Tennessee State University business card is 3.5 inches by 2 inches in a horizontal orientation. The logo is to be positioned as shown and printed in two colors: PMS 282 and PMS 123. The individual name and related information will be printed in PMS 282 to the specifications below. 

Business cards must be ordered through the Office of University Relations. Please email identity@etsu.edu.

Business Card Example

 

The East Tennessee State University business card has multiple color options. Choose from White, Blue or Gold front and White, Blue or Gold back printing colors as shown.

Business Card Color Choices


 EMAIL / ELECTRONIC SIGNATURE

Since email has become the most widely used form of written communication, it plays as important a role as standard stationery in representing the university. Any logos created by University Relations may be used in email signatures. ETSU signatures should only be used by employees of ETSU. 

If you need graphics or have questions please call the Office of University Relations. Please email identity@etsu.edu.

 

 

Employee Name
Job Title
Department 

P 000-000-0000  
C 000-000-0000
yourname@etsu.edu

ETSU Logo    1276 Gilbreath Drive Johnson City, TN 37614 www.etsu.edu

 


NOTE CARD AND ENVELOPE

The note card is printed in two colors (PMS 282 and PMS 123) on one side, blank inside. A coordinating envelope completes the set.

Note Card and Envelope Example


EXECUTIVE MONARCH STATIONERY

The executive stationery was designed for use by the Office of the President. A simple elegance and formal appearance distinguish this family of executive stationery.

Executive Stationery Example


FAX TEMPLATE

Downloadable templates are available at www.etsu.edu/identity.

Fax Cover Sheet


RELATED MATERIALS

Other materials that complement the stationery set are the catalog envelope and the mailing label. Follow the guidelines below for consistent results.


CATALOG ENVELOPE

Catalog Envelope Example


 MAILING LABEL

Mailing Label Example