Graduate Council – Minutes
East Tennessee State University
September 30, 2013 1:15pm
President’s Conference Room – Dossett Hall
206
Present: Dr. Karin Bartoszuk, Ms. Queen H. E. Brown, Dr. Russell Brown, Dr. Scott W. Champney, Dr. William R. Duncan, Dr. Emmett M. Essin, Dr. Marsh Grube, Ms. LaDonna Hutchins, Dr. Marie Jones, Dr. Jeff R. Knisley, Ms. Billie Lancaster, Dr. Lori Marks,
Dr. Brian J. Maxson, Dr. Martha M. Pointer, Dr. Kathleen Rayman, Dr. Evelyn Roach, Mr. Joshua Savage, Dr. Janna Scarborough, Dr. Marie Tedesco, Dr. Michelle Lee,
Dr. Florence M. Weierbach
Absent: Ms. Maria D. Costa, Dr. Rob Pack, Dr. Mitch Robinson, Dr. Ester L. Verhovsek,
Ms. Colleen Scott, Dr. Cecilia A. McIntosh
Guests: Dr. Phillip E. Miller, Chair of Management and Marketing, Dr. Kelly Price-Rhea, Marketing, Dr. Don Shemwell, Marketing, Dr. Xuefeng Liu
Approval of August
2013 Minutes:
The June 10, 2013 minutes were approved with the following correction. The last two sentences in the Report from Academic Council were rewritten by Dr. Grube as: The second item was the SACS response to the Reaffirmation Committee. The report centered on Institutional Effectiveness compliance and QEP Assessment issues. SACS response comes in December.
Curriculum Subcommittee
report – Dr. Marie Jones
Each
of the proposals below was considered using the following characteristics as an
element of the appropriateness of the proposal:
Appropriate
credit hour assignment
Appropriate
discipline-specific best practices
Appropriate
purpose and goals of the proposal
Appropriate
intellectual/learning outcomes
Appropriate
content and topics
Appropriate
major assignments
Appropriate
class level
Appropriate
course type
Appropriate
course delivery method
Conflict
with other courses or programs
Articulation
and transferability of credit to other institutions
I.
Non-Substantive
Curriculum Change—BIOS, MPH Change in concentration requirements to
replace two mathematics statistics courses with two biostatistics courses, as
recommended by the Council on Education in Public Health accreditation team.
The subcommittee recommends approval with the following changes:
A. Rationale: first sentence, replace
“has” with “requires”; delete “There is considerable overlap in the content of
these courses.” Edit next sentence to read: “The Statistical Methods courses
will be replaced with two other existing
graduate biostatistical…”
B. Summary of Actions: suggested edit:
“…elective courses are chosen for other concentrations
in the MPH degree program.”
C. Newly created ETSU courses: FALSE
D. Deleted from course inventory: FALSE
E. In the proposed curriculum revision
section, indicate courses to be deleted by placing three bolded X’s on each
side of the course ID.
Action
taken by council: approved with
recommendations
II.
Non-Substantive Curriculum
Change—BIOS, Biostatistics Certificate. Change in certificate requirements to replace two
mathematics statistics courses with two biostatistics courses.
The subcommittee
recommends approval with the following changes:
A. Rationale: Suggested wording:
“Expansion of offerings in public health biostatistics provides the opportunity
to modify the certificate to include courses with greater public health
statistics focus.” Modify to remove suggestion that initial program design was
faulty. Rationale from concentration change is better.
B. In the proposed curriculum revision
section, indicate courses to be deleted by placing three bolded X’s on each
side of the course ID.
Action
taken by council: approved with
recommendations
III. Substantial Course Modification MGMT-5547
Corporate Etiquette: Separate MGMT 4547/5547 into two distinct courses for graduate
and undergraduate students, with the graduate course newly titled “Business
Protocol”
The subcommittee recommends
approval with the following changes:
A. Correct typographical errors: in
attendance policy, regualr
should be regular and in rationale differnet should
be different
Action
taken by council: approved with
recommendations
III.
New Course NRSE 6512—Integrated
Complementary Healing Approaches for Advanced Nursing Practice. This course was part of the DNP
program proposal, but was inadvertently dropped during proposal process.
The subcommittee
recommends approval with the following changes:
A. Change implementation date to
future.
B. Description of reflective journal:
typographical error in first line (“fress”)
C. Change grading scale Below 75% F.
D. Academic misconduct: remove “1” and
correct spelling on plagiarism.
Action
taken by council: approved with
recommendations
IV.
TBR Proposal--New
Program: M.S. in Digital Marketing. This proposal presents a new program in the
Management and Marketing department.
The subcommittee recommends approval with the following changes:
A. Anywhere you refer to program
coordinator, edit to read, “graduate program
coordinator.” Refer to the graduate coordinator website (http://www.etsu.edu/gradstud/Coordinators.aspx) for description of graduate
coordinator qualifications and duties
B. Cover page: use M.S. as degree abbreviation; on page 3
part b, do likewise.
C. Page 3, NEED: add “entry-level
positions” after “graduate deficit of 360.”
D. Page 4, paragraph 2: suggest using
digital marketing (broader term) rather than online marketing
E. Page 4, paragraph 3: change to read,
“The graduate program coordinator and admissions committee (comprised of
marketing program graduate faculty)…”
Make same change on page 6, part C.
F. Page 4, paragraph 3, last sentence:
write out “approval of the M.S. digital marketing graduate coordinator.”
G. Page 4, IMPACT: revise to read
“competitive, innovative, and rigorous.”
H. Page 4, IMPACT, suggest giving URL
for the American Marketing Association that links to information they have on
their “focusing on the digital marketing environment”
I.
Page
5: LOW-PRODUCING: Delete reference to graduate school—leave it, simply, “Not
applicable
J.
Page
6: Why will the admissions committee will “seek a
balance of experienced and inexperienced students”? Suggested change: “seek a
balance between fulltime and part-time students (see table).”
K. Page 6: Change reference to “ETSU
Graduate Office” to “ETSU School of Graduate Studies”
L. Page 6: Articulate retention
standards for the program. “Retention
standards are the same as used by graduate studies and are found in the
graduate catalog.”
M. Page 6, Capstone experience: Explain that students will be able to view
each other’s capstone presentations.
N. Page 6, Capstone experience,
sentence 3: Remove “will” (to match tense elsewhere in paragraph)
O. Page 7: Be absolutely sure that all
course descriptions in this document match word-for-word the course
descriptions in the course proposals. MSDM 5000, 5020, 5030, and 5050 are not
exactly the same.
P. Page 9, college and faculty
cooperation: In reference to industry practitioners, be sure to state that, in
addition to applying for a position—or to teach as an adjunct—they will be
required to apply for and receive graduate faculty status.
Q. Page 10: Explain the ratio of 60% PT
to 40% FT students. Suggested language “the ideal balance of experienced
practitioners…”
R. Page 11: See comment about graduate
program coordinator; you could consider
mentioning that the ETSU School of Graduate Studies conducts exit surveys of
all graduating graduate students and will share results as applicable.
S. Page 14: under Resources, include
again that practitioner adjuncts will be required to obtain graduate faculty
status in order to be able to teach in the program.
T. Page 15: Add description of the
source of administrative costs that appear in the financial projection form.
U. Page 16 Student Advisement Support:
“Student advising will be facilitated by the M.S. Digital Marketing graduate
program coordinator….Graduate Student Success Specialist are currently in place
through ETSU’s School of Graduate Studies to assist with various student
services.”
V. Page 17, Section VI: Suggest
replacing “is planned” with “exists.”
W. Page 17, Section VII, 3.g. should
read: “MCM (alternate degree designation for one concentration in the MPA
program; using an alternate degree designation to be recommended to cease)”
X. Page 19, Financial Projection form:
Increase budget to meet increase in GA stipends. For the 2014-15 year, the
president has stated intentions to start a phase in of a stipend increase of
$500 per year for 4 years. Therefore,
the stipend should be $6500 for year 1, $7000 for year 2, etc. (and this needs to be explained in the narrative of the
proposal). If planning a fiscal year GA,
the current minimum stipend for a
fiscal year GA is $8000. For the 2014-15
year, the president has stated intentions to start a phase in of a stipend
increase of $500 per year for 4 years.
Therefore, the stipend should be $8500 for year 1, $9000 for year 2,
etc. (and this needs to be explained in the narrative
of the proposal). Also, be sure that
summer tuition is budgeted (required to take at least 9 graduate credits in
fall and in spring, and 6 graduate credits in summer).
Y.
Confirm with
Dr. Grube if additional appendices are needed:
B – Crosswalk between courses, learning objectives for the degree, and
faculty qualifications to teach (including graduate faculty status); C – Sample
programs of study for full time and part-time students (term-by-term). Helps see when courses will be offered, etc.
Action taken by
council: approved with recommendations
V.
New Course Proposal: MSDM 5000
Social Media and the Brand.
This course is part of the program proposal for the M.S. in Digital
Marketing.
The subcommittee
recommends approval with the following changes:
A.
Rationale
should be for the course, not the degree.
Shorten and tighten language. Delete last three sentences.
B.
Course
should NOT be repeatable for credit.
C.
Omit
technology sentence under the heading for faculty.
D.
Catalog
description: suggest omitting “such as email and mobile” as this could become
dated
E.
Purpose
and Goals: 2nd sentence: “serve the purpose of addressing” last
sentence – change “department” to “course”.
F.
Add
some description to the Major assignments, especially the marketing strategy
plan. Tie description into learning outcomes.
G.
In
“Other” section of syllabus, add academic misconduct policy.
H.
On
syllabus bibliography, delete “(Due to 100% online delivery, the bibliography
is comprised of library databases that cover marketing resources)” and replace
with heading: “ETSU Library Databases”
Action taken by council: approved with recommendations
VI.
New Course Proposal: MSDM 5010
Search Marketing.
This course is part of the program proposal for the M.S. in Digital
Marketing.
The subcommittee recommends approval with the following changes:
A.
Rationale
should be for the course, not the degree. Omit last three sentences.
B.
Can
omit technology sentence under the heading for faculty.
C.
Purpose
and Goals: Make these directly relate to the course, not the program at
large—“The purpose of the course is to…” last sentence – change “department” to
“course”. Heading should be “Goals of
the course,” not “Objectives…”
D.
Articulate
how major assignments relate to learning outcomes (don’t see the creation and
management of pay-per-click campaign reflected).
E.
Add
description to the Major assignments and articulate connection with learning
outcomes.
F.
In
“Other” section of syllabus, add academic misconduct policy.
G.
On
syllabus bibliography, delete “(Due to 100% online delivery, the bibliography
is comprised of library databases that cover marketing resources)” and replace
with heading: “ETSU Library Databases.”
Action taken by council: approved with recommendations
VII.
New Course Proposal: MSDM 5020
E-Commerce Marketing/Direct Marketing (B2C). This course is part of the program proposal for the
M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
A.
Rationale
should focus on the course, not the degree. Delete final three sentences.
B.
Can
omit technology sentence under the heading for faculty;
C.
Purpose
and Goals: first sentence, start out
“The main purpose of the course is to help…),
second sentence “The course also addresses the technology…”, last
sentence – change “department” to “course”,
D.
instead
of “Objectives of the course include”, use “The goals of the course are: and then use “To” at the beginning of each
bullet to have parallel language;
articulate how major assignments relate to learning outcomes; add some description to the Major assignments
E.
In
“Other” section of syllabus, add academic misconduct policy.
F.
Show
library holdings in bibliography
Action taken by
council: approved with recommendations
VIII.
New Course Proposal: MSDM 5030
Consumer Behavior in the Online Environment. This course is part of the program proposal for the
M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
·
For
transcript title, suggest Consum Behav
Online Env.
·
Rationale should focus on the course, not the
degree program. Start with, “This course will serve the purpose of addressing…”
·
Omit
technology sentence under the heading for faculty;
·
Articulate
how major assignments relate to learning outcomes and describe major
assignments.
·
In
“Other” section of syllabus, add academic misconduct policy.
·
On
syllabus bibliography, delete “(Due to 100% online delivery, the bibliography
is comprised of library databases that cover marketing resources)” and replace
with heading: “ETSU Library Databases.”
Action taken by
council: approved with recommendations
IX.
New Course Proposal: MSDM 5040 B2B
Digital Marketing.
This course is part of the program proposal for the M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
A. Articulate how major assignments
relate to learning outcomes and add description to the Major assignments.
B. Correct character set in bullet 3 of
attendance policy
C. In “Other” section of syllabus, add
academic misconduct policy.
Action taken by
council: approved with recommendations
X.
New Course Proposal: MSDM 5050 Web
Analytics. This
course is part of the program proposal for the M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
B.
In
catalog description, emphasize analytics aspect of the course to differentiate
this course from others in program. Suggestion: Change “explores” to
“analyzes.”
C.
Omit technology sentence under the heading for
faculty.
F.
In
“Other” section of syllabus, add academic misconduct policy, disability
services statement, and graduate student success specialist.
Action taken by
council: approved with recommendations
XI.
New Course Proposal: MSDM
5060.Business Analytics, Data Visualization and Online Metrics. This course is part of the program
proposal for the M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
D.
In
“Other” section of syllabus, add academic misconduct policy.
Action taken by
council: approved with recommendations
XII.
New Course Proposal: MSDM 5080.
Digital Marketing Research.
This course is part of the program proposal for the M.S. in Digital Marketing.
The subcommittee recommends approval with the following changes:
A.
Rationale:
Write out “quant/stat”
B.
Omit
technology sentence under the heading for faculty.
C.
Purpose
and Goals – Focus it more: The purpose of this course is to…
D.
Correct
font in Major Topics section (not just printing error; online as well)
E.
Articulate
how major assignments relate to learning outcomes and add some description to
the major assignments. Remove doubled heading on major assignments, grade
assignment, grading scale, attendance policy.
F.
Add Academic Misconduct policy to “other”
section of syllabus.
Action
taken by council: approved with
recommendations
XIII.
New Course Proposal: MSDM 5090
Digital Marketing Strategy. This
course is part of the program proposal for the M.S. in Digital Marketing.
The subcommittee
recommends approval with the following changes:
A.
Rewrite
rationale to focus on course, not program.
B.
Add
closing parenthesis on Graduate Faculty in the list of instructor names and
credentials.
C.
Focus
the course purpose and goals: “The purpose of the course is to…”
D.
Articulate
how major assignments relate to learning outcomes and add description to the
major assignments.
E.
In
“Other” section of syllabus, add academic misconduct policy.
Action taken by
council: approved with recommendations
XIV.
New Course Proposal: MSDM 5100
Digital Marketing Strategic Experience. This course is part of the program proposal for the
M.S. in Digital Marketing.
The subcommittee
recommends approval with the following changes:
A. Focus the rationale more tightly,
indicating that this is the capstone course for the program. Final sentence is
your lead.
B. Purpose and goals: typographical
error—“inyo” for “into”
C. Make clear that the capstone has
both a written report and an oral presentation.
Be clear if this is an individual effort or if students have the option
of working in teams.
D. Describe major assignments have
description, include when plan for capstone is due, and be presented as
benchmarks due on or before certain times of the semester.
E. Consider a description of how or if
other students may observe or participate in the presentations.
F. Academic Misconduct statement needs
to be included.
Action taken by council: approved with recommendations
A.
Graduate
Faculty Subcommittee report and recommendations – Dr. Marks.
* Contingent upon the dean’s signature **Return for department chair and dean’s recommendations and signature. Action taken by
Council: approved that included Dr.
Crittenden, Dr. Greene, Dr. Mustain, Dr. Rasmussen |
Report from Academic Council – Dr. Marks:
Dr. Marks reported the proposed policy for second doctoral degrees was approved by Academic Council. Also, the proposal was approved later by Dr. Noland.
Dr. Marks stated a proposal from Faculty Senate which concerns reporting and evaluation beginning January 2013. The proposal implements evaluating and reviewing with feedback every year for each faculty member up for tenure status instead of each three years. Dr. Marks suggested those who wish to voice your concerns, please contact Dr. Bill Kirkwood, chair of this subcommittee.
Old Business:
Dr. Marks stated the graduate faculty forms are being received with missing signatures. Dr. Bartoszuk reported the Graduate School meet with ETC last week. The new Graduate Faculty online system should to be implemented in the spring and will eliminate missing signatures, comments, or marking of recommendation from the forms.
New Business:
No new business was brought forward.
Other:
No other business was brought forward.
Adjournment:
There was no further business to discuss; therefore, the meeting was adjourned at 2:05 pm