Design
The ETSU logo is the face of our university. It’s the first thing people see, and it shapes their perception of us. However, the ETSU brand isn't just a logo. That's where strong design and branding come into play.
Our logo, related graphics, and design choices communicate our values, our energy,
and our dedication to quality. Together, they create a powerful and memorable brand
that helps us connect with our diverse audiences.
The Stats on Design
55% of brand first impressions are visual
75% of people recognize a brand by its logo
Brands need at least 6-7 impressions to produce brand awareness
A signature color increases the chances of consumers recognizing a brand by 80%.
Data from the Exploding Topics and Wisernotify
Our Visual Identity
By consistently using the following visual identity standards, ETSU will strengthen
its brand and better connect with our audiences. This will help us communicate more
effectively, build a stronger reputation, and ultimately position ourselves as a leading
university.
Typography
Typography is a key design element that contributes to the overall look and feel of our visual identity. The following are our standard fonts.
- Headlines: Bebas Neue Bold
- Subheadings: Merriweather Bold
- Body copy: Roboto Light
- Script 1: Oraqle
- Script 2: Great Vibes
- Logo: Rotis*
Download ETSU's standard fonts
*Rotis is not available for download due to licensing rules. In some cases, the typefaces listed above may not be available. Arial and Roboto Slab are acceptable substitutes.
Color
Color is one of the most impactful attributes in visual communication. ETSU's primary colors are navy blue and gold.
ETSU Blue
HEX: 00053E
RGB: R0, G5, B62
PMS: 282
CMYK: C100, M90, Y13, K68
ETSU Gold
HEX: FFC72C
RGB: R255, G199, B44
PMS: 123
CMYK: C0, M19, Y89, K0
Logos and Marks
It is imperative that all communication tools carry the approved ETSU logo. Using the official logo correctly will maintain consistency and respect for the ETSU identity.
Please consult the Brand Guidelines for more details on:
- Logo variations
- Size and spatial guidelines
- Approved backgrounds and patterns
- How to handle multiple units
- And more
You may also request a departmental logo if needed.
ETSU Brand Guidelines
Our official brand guidelines ensure the university has a unified look and feel when telling the ETSU story. The most current guidelines will be reflected here.
Design Training and Resources
Good design helps to tell the ETSU story visually and strengthen our brand reputation.
Whether you need to learn key design elements or want to download commonly used templates, the Office of University Marketing and Communications is here to help.
Become a Brand Ambassador
We invite you to become a brand ambassador and help us comunicate how ETSU makes an
impact in our region and beyond.
