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Department of Management and Marketing

College of Business and Technology

Kelly Atkins
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Kelly   Atkins 

423-439-5384 /
121 Sam Wilson Hall

Brief Biography

Kelly Green Atkins completed her Ph.D. in Human Ecology and M.S. in Consumer Services Management at the University of Tennessee, Knoxville with a concentration in Retail and Consumer Sciences. While attending the University of Tennessee, Dr. Atkins received numerous fellowships and awards: RHTM Doctoral Research Scholarship; Hilton A. Smith Graduate Fellowship; Graduate Teaching Assistantship; Ida A. Anders Scholarship; and an International Travel Award. She was also the recipient of the American Collegiate Retailing Association's First Place Morris Mayer Doctoral Dissertation Award and the International Council of Shopping Centers ICSC Best Paper Award.

Dr. Atkins comes to the university with twelve years of professional experience in the retail industry. Her retail management positions were with international, national, and regional retailers such as Gap, Lane Bryant, and Brooks Fashions. Her teaching experience includes merchandising course such as: Introduction to Retailing, Merchandise Planning and Buying, Merchandising Study Tour, and Merchandising Internship. She has also taught general marketing courses including Principles of Marketing, Consumer Behavior, and Marketing Communications.

Her research interests are primarily in consumer behavior, retailing, and branding. Her research publications include:

  • Atkins, K.G., & Kim, Y-K. (2016). Smart apparel shopping: A multi-dimensional and gender-neutral measure. Clothing and Textiles Research Journal. 34(1), 3-19.

  • Atkins, K.G., Kumar, A., & Kim, Y-K. (2016). Smart grocery shopper segments. Journal of International Consumer Marketing, 28(1), 42-53.

  • Atkins, K.G., & Hyun, S.-Y. J. (2016). Smart shoppers’ purchasing experiences: Functions of product type, gender, and generation. International Journal of Marketing Studies, 8(2), 1-12.

  • Atkins, K.G., & Kim, Y-K. (2012). Smart shopping: Conceptualization and measurement. International Journal of Retail & Distribution Management. 40(5), 360-375.

  • Lee, M-Y., Atkins, K.G., & Kim, Y-K. (2009). Virtual Communities: The impact of commercial orientation on attitudes towards virtual communities. International Journal of Electronic Marketing & Retailing, 2(3), 220-238.

  • Lee, M-Y., Atkins, K.G., Kim, Y-K., & Park, S-H. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Research, 13(1), 81-98.

  • Kim, Y-K., Jolly, L., Fairhurst, A., & Atkins, K. (2005). Mixed-use development: Creating a model of key success factors. Journal of Shopping Center Research, 12(1), 53-75.

Dr. Atkins is professionally affiliated with International Textile and Apparel Association, American Collegiate Retailing Association, and Honor Society of Phi Kappa. At ETSU, she is a faculty advisor for two student organizations: Collegiate Merchandising Association (CMA) and Reformed University Fellowship (RUF). She is also active in the ETSU Faculty Commons: a ministry of CRU.

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