Dr. Harrison is an Assistant Professor of Marketing and Stanley P. Williams Faculty Fellow at East Tennessee State University. Prior to her work in academia, Dr. Harrison spent many years assisting software companies and channel resellers with marketing and sales management.
Dr. Harrison is devoted to providing students with current discipline knowledge and curriculum that reflects technological advances to prepare students for their desired career. In 2019, she was a recipient of the College of Business and Technology New Faculty Award recognizing dedication to teaching, research and service. She trains students at undergraduate and graduate levels in Marketing Research and Analytics, Marketing Management and Marketing Strategy.
Dr. Harrison has a passion for blending research with course elements to create a synergy between scholarly activity and effective teaching. Her research focuses on the intersection between customer relationship management, sales management, data quality and governance, and marketing analytics methods. Dr. Harrison’s scholarly research has been accepted/published in journals such as the Journal of Business Research, Journal of Product and Brand Management and Journal of Business and Industrial Marketing. In 2017, she was a co-recipient of the Harold and Muriel Berkman Charitable Foundation Research Grant. She is also involved in other intellectual contributions as a co-author of the Essentials of Marketing Research 5th edition (McGraw Hill), as well as, the Essentials of Marketing Analytics 1st edition (Under contract with McGraw Hill).
Dr. Harrison continues to be an active member of marketing organizations. She has presented and led panel discussions at conferences hosted by the Academy of Marketing Science, American Marketing Association, INFORMS Society for Marketing Science and the Society for Marketing Advances regarding topics such as social network analysis, sales management, the impact of analytics techniques and technology on marketing education and practice, information governance and the emergence of Blockchain in marketing. Furthermore, she has offered certificate programs in marketing analytics and currently serves as the Director of Data Privacy for the Academy of Marketing Science.