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Welcome to the ETSU undergraduate Sport Management program!
Be sure to check out all of the following information which is included in this site:
- General overview of the sport management field
- Degree requirements
- Contact information for the undergraduate sport management faculty advisors
- Downloadable degree check sheets
- Downloadable internship/practica guides
- Downloadable list of potential internship/practica opportunities
- Information about the sport management club
Do you have a passion for the business of sports?
The ETSU undergraduate Sport Management Concentration introduces students to the sport industry and provides them with the opportunity to study a wide variety of fulfilling sport-related careers. Our program emphasizes a unique mix of academic preparation along with required real-world practical field experiences. The curriculum examines three main segments of the sport industry (performance, production, promotion), and it encompasses all levels of sport: youth, high school, collegiate, professional, amateur, competitive, non-competitive, recreational, private, and nonprofit/profit organizations.
Although the number of potential careers within athletics is virtually limitless, here are just a few examples:
- Sport Performance Segment: collegiate athletics director, racetrack marketing director, private fitness facility manager, campus recreation director, professional promotions coordinator, collegiate ticket sales manager, etc...
- Sport Production Segment: sales representative for a sports equipment company, manager for a sporting goods retail store, events coordinator at a professional facility, etc...
- Sport Promotion Segment: sport media producer, financial analyst for a sport sponsorship management company, legal consultant for a sport business licensing company, etc...
Any student who is successfully attending ETSU may declare Sport and Leisure Management (SALM) as a major. Students may then choose a Sport Management concentration.
DEGREE REQUIREMENTS (120 hours total)
(A) General Education Core (41 Credit Hours)
(B) Major Core Requirements (33 hours)
- ACCT 2010 Principles of Accounting (can sub ACCT 2000)
- SALM 3220 Facility Planning & Event Management
- SALM 3225 Marketing & PR in Sport Management
- SALM 4210 Legal Issues & Risk Management
- SALM 4215 Social Psychology of Sport & Leisure
- SALM 4225 Management of Sport & Leisure Activities
- SALM 4240 Research Design & Analysis
- SALM 4250 Internship
(C) Sport Management Concentration Requirements (18 hours)
- SALM 3200 Introduction to Sport Management
- SALM 4205 Issues and Trends in Sport Management
- SALM 4230 Fund-Raising in Sports
- MGMT 3000 Organizational Behavior and Management
- SALM 3230 Sport in the Social Context
- SALM 3240 Sport Governance
(D) Business Guided Electives (only 12 hours from the following)
- ADVR 3100 Survey of Promotion
- MGMT 3300 Written Organizational Communications
- MGMT 3310 Legal Environment of Business
- MGMT 3320 Management and Social Responsibility
- MGMT 4030 Current Management Issues
- MGMT 4460 Leadership Studies
- MGMT 4510 Human Resources Management
- MGMT 4600 Employment Law for Managers
- MKTG 3200 Principles of Marketing
- MKTG 3250 Marketing Communications
(E) Guided Electives (12 hours)
Courses selected to fulfill this category will be done so with consultation and approval of the student's academic advisor and will be specific to the career goals of the individual student.
(F) Free Electives (4 hours)
These courses can be anything whatsoever.
- Sport Management Degree 120 Hour Check Sheet
- Sport Management Undergraduate Internship Manual
- Why Sport Management
- Career & Prospective Salaries in Sport Management
Various forms of financial assistance are available through the Office of Financial Aid. In addition, student assistant positions may be available within the Department of Sport, Exercise, Recreation and Kinesiology (423-439-4362).
For more information please contact:
Dr. Amy Greene
Undergraduate Program Coordinator
Department of Sport, Exercise, Recreation, & Kinesiology
East Tennessee State University
Johnson City, TN 37614-1701
Telephone: (423) 439-5257
Fax: (423) 439-5383