ETSU PRIDE Week Student Spotlight: Kraig Berglund

Kraig Berglund

He’s a big guy. He’s enthusiastic. He knows sports. He’s . . . blue. Of course, that must be Bucky, ETSU’s mascot.


Did you ever wonder who brings Bucky to life while tucked inside the costume? That would be ETSU student Kraig Berglund.


During his freshman year, Berglund became a student worker assisting with Campus Recreation intramural sports. He helps with scheduling games, meeting times and clinics, as well as field supervision and training officials. He began officiating himself.


“It turned out to be something I really enjoy,” Berglund says. “I have officiated regional tournaments with teams from all over the southeast, including Alabama, Ohio State and South Carolina.”


That led to working with the Department of Intercollegiate Athletics by donning the Bucky suit, as well as being the play-by-play voice of the Atlantic Sun champion ETSU women’s volleyball team and the public address announcer for the Atlantic Sun champion ETSU baseball team.


“Play-by-play started as kind of a fluke,” notes Berglund. “I started with high school football at Science Hill, and then as the ETSU mascot, I began doing more with the athletic programs. This year, I’ll be expanding what I do with the BucSports Network, and I’m excited about that.”


A mass communications major who will graduate next May, Berglund will write for the East Tennessean sports section in the coming semester and has written two pieces for the Department of Communication magazine. 


Berglund seized an opportunity this summer to study in the Middle East, going to Dubai. “We worked with a client on a marketing plan to help build community interest in a ‘new’ idea to the region,” he says. It was fun getting to work with global clients and learning about the local culture while having to figure out how to do things that work in those communities.”


Berglund is not only a sports fan but also a fan of ETSU PRIDE week. He explains, “PRIDE Week is great. I like how it gives the community and students a place to be on common ground and gives them an opportunity to thrive together. The different events and whole idea of ‘painting’ the town blue and gold really gives a sense that students are an integral part of Johnson City and the region.”  

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