Dr. Katie Baker and Dr. Joel Hillhouse To Study Social Media for Mother-Daughter Health Communication

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Dr. Katie Baker and Dr. Joel Hillhouse, both in the Department of Community and Behavioral Health in the College of Public Health, will be collaborating with Dr. David Buller from Klein Buendel, Inc., a research organization in Colorado, and Dr. Sherry Pagoto from the University of Massachusetts-Worchester, to study social media as a health communication tool for mothers and daughters in east Tennessee. The five year, $3.3 million grant from the National Cancer Institute will focus on the role of social media in public communication campaigns, especially as it relates to health promotion and disease prevention.

Klein Buendel, Inc. is "a health communications firm specializing in the research and development of programs to change behavior and educate communities about health promotion and disease prevention." They have collaborated with Dr. Hillhouse in the past, notably related to his work on skin cancer prevention.

Dr. Baker and Dr. Hillhouse will coordinate activities with the project's Expert Advisory Board and oversee participant recruitment across 40 counties. They will also contribute to the development of the social media intervention content, and Dr. Hillhouse will provide additional insight into assessment methods, data analysis and interpretation of study outcomes.

Dr. Buller will lead the project with Dr. Pagoto and focus his efforts on data collection and analysis. Dr. Pagoto and her team will be primarily responsible for developing and implementing the social media campaign.

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