Dear Students, Faculty and Staff,
Over two years ago, the university began an extensive review of our overall marketing
and branding efforts, and one of the immediate themes that emerged from those conversations
centered on our visual identity and the need to bring consistency to the use of our
colors and logo. Last fall, we began the process of evaluating a new logo for ETSU.
A team held focus groups with students, faculty and staff and presented certain ideas
and themes. In reviewing the feedback we received there were mixed feelings about
using a campus building or structure to represent ETSU, but what we did hear was a
strong sense of pride in the place we call home: East Tennessee.
During the Spring Fling event today, I had the honor of unveiling the new logo for East Tennessee State University. The rollout of this new logo is not intended to be an immediate change. This will be a gradual transition, one that will likely take approximately two years to complete. The mountain logo that has served as our primary logo since the 1980s is an important part of our history and tells the story of who we are as an institution. You may continue to use letterhead, envelopes, business cards and other materials that have the mountain logo, and once your supplies are depleted, you can reorder them with the new logo.
I understand that many of you will have questions regarding the use of this logo. You may send these questions to firstname.lastname@example.org. The Identity website provides information, guidelines and examples on the use of the logo. Please note that this logo does not replace the traditional ETSU seal.
Again, I thank you in advance for your support of these efforts to bring consistency to our visual identity. Thank you for all you do for ETSU, and best wishes as we approach final exams week.