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Athletics Identity Standards

ETSU Identity

Usage Specifications


East Tennessee State University in first reference is acceptable, but subsequent references should be ETSU. ETSU is the preferred reference for announcers, scoreboard displays, statistical abbreviations, etc. East Tennessee, East Tennessee State, Eastern or State are not acceptable. 

For television in-game and studio graphics, newscast (television) and newspaper graphic displays the primary mark is preferred followed by the athletic wordmark and then ETSU based upon context. 

All teams (mens and womens) should be referred to as Buccaneers, but Bucs is also acceptable. 

Publications And Promotion Review Approval 

Internal guidelines are established to create a unified appearance and to maintain consistency in all publications, whether print or electronic, published and distributed by ETSU. 

All ETSU athletics-related publications, stationery, etc., including all promotional and marketing athletic publications (printed and electronic), whether paid for with state or non-state funds, must adhere to the graphic standards described in the Identity Standards. 

Promotional Items 

In order to protect the universitys license agreements and graphic brand standards, effective January 1, 2015, all promotional items must be purchased from vendors licensed by the university to produce ETSU trademarked items. A list of licensed vendors will be available at by late fall 2014. 

Campus Usage 

University-sponsored student sports clubs and organizations may use the primary or athletic wordmark with prior approval from the Office of University Relations and according to the guidelines set forth in the Identity Standards. 

Representatives from these organizations must have prior approval from the organizational hierarchy before contacting the Office of University Relations. The sports club or organization designation must be clearly stated as an identifier so not to be confused as a Department of Athletics program. 

Internet And Social Media is the official website for ETSU Athletics. This is the only official site representing ETSU Athletics. All sports and/or administrative areas should work through the Office of Athletic Media Relations for approval and to coordinate all content for the website and official department social media (Twitter, Facebook, etc.) to ensure a consistent representation. 

Registered Name 

The following words are officially registered with the United States Patent and Trademark Office and/or Tennessee Department of State in association with the university and its athletic teams. Use of these registered names must be approved in advance by 

  • East Tennessee State University  
  • ETSU  
  • Buccaneers  
  • ETSU Buccaneers  
  • Bucs 
  • Quillen College of Medicine 
  • Bill Gatton College of Pharmacy 
  • University School 
  • Little Bucs 
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