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ETSU Identity

University Relations

ETSU Identity


Graphic identity is an outward expression of the personality, values, and goals of an institution. As a leading university, East Tennessee State University has local, regional, national, and international audiences. Our logo and related graphics express our serious commitment to quality as well as the energy and caring that each of us at the university contributes. The Style and Graphic Standards Manual is the guide to applying our image and identity to the materials through which we communicate to all our constituencies. Through consistent application of these standards over time, ETSU will enjoy the benefits of improved communications, understanding, and competitive positioning with the publics we dedicate ourselves to serving.


The Office of University Relations serves as the central source of information and assistance for all communications purposes, including publications, print, design, website, and media relations.

For related information, please contact

Please note the following: All advertising, promotional products, publications, and other printed materials must be approved by the Office of University Relations.

Here's a link to the Graphic Standards.

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