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Trademark and Licensing

ETSU Identity

Trademark and Licensing

East Tennessee State University (ETSU) was established as a teachers college in 1911. While our commitment to preparing teachers and school leaders is ever strong, the university has grown into a complex regional nationally recognized institution. ETSU effectively combines a wide range of strong academic curriculum of over 100 undergraduate and graduate degree programs, including 13 on the doctoral level. An NCAA Division I school and member of the Southern Conference, the Buccaneer program consists of 18 teams and participates in the Football Championship Subdivision.

The Office of the President established a trademark licensing program whose mission is to: 

  1. direct all commercial and retail associated with university identifying marks;
  2. protect university brand, by: 
    • ensuring that only approved representations of the university identity appears before the public;
    • monitor and prohibit unauthorized use of university identifying marks;
  3. generate revenue through transactions associated with trademark licensing.

The formal licensing program is administered through and in partnership with Learfield Licensing Partners.


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