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Trademark and Licensing

ETSU Identity

Trademark and Licensing

East Tennessee State University (ETSU) was established as a teachers college in 1911. While our commitment to preparing teachers and school leaders is ever strong, the university has grown into a complex regional nationally recognized institution. ETSU effectively combines a wide range of strong academic curriculum of over 100 undergraduate and graduate degree programs, including 13 on the doctoral level. An NCAA Division I school and member of the Southern Conference, the Buccaneer program consists of 18 teams and participates in the Football Championship Subdivision.

The Office of the President established a licensing program whose mission is to: 

  1. ensure proper use of the trademarks, service marks, logos, symbols that have come to be associated with ETSU;
  2. protect the trademarks, service marks, logos, symbols, and indicia that belong to the university and that are associated with the values and traditions of ETSU;
  3. promote the university in a consistent manner by allowing only uses by officially licensed vendors and on quality products; and
  4. to create revenue for the general fund.

The formal licensing program is administered through and in partnership with Learfield Licensing Partners.


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