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Trademark and Licensing

ETSU Identity

About Licensing

Any external (commercial) or internal (promotional merchandise and apparel) use of ETSUs name or trademarks requires advanced permission from the university via a contract or trademark license agreement. Once approved, the business or person requesting permission becomes a "licensee" and the individual products become "licensed products."

ETSU has contracted with CLC to assist in administrating the university's trademark licensing program. CLC administers the application process, collects royalties, develops corporate retail partnerships, and provides trademark infringement guidance, when needed.

For information on CLC resources and services, as well as applications for becoming a licensed vendor of ETSU, please contact CLC directly:

1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
P: (770) 956-0520
F: (770) 995-4491

Prior to the production of any merchandise containing ETSU marks, licensees must submit to the ETSU Director of Trademarks and Licensing for approval through Brand Manager 360. Artwork approval is required for each new design and reorder, regardless of who orders it. This includes merchandise ordered by all university departments and student groups/organizations, in addition to commercial use.

The requirement for artwork approval is to ensure that the marks of the university are presented correctly and consistently. The university will attempt to provide as much design latitude as possible keeping in mind the intended consumers; however designs for events that promote alcoholic beverages or drinking will not be approved. All designs submitted are held in confidence, and are not shared with nor made available to other licensees, retailers, or university departments for copying.



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