Web Policy (Traditional)

The Web Steering Committee and the ITGC have approved an updated web template design and the following Traditional Web Design Policy, effective November 2011. The Traditional Web Design Policy and current, approved web template are viewable below. The policy is based on the standards set forth by the World Wide Web Consortium for web languages and protocols , and more specifically, the Web Content Accessibility Guidelines.  For more information, follow the links associated with each numbered item.

Web Template and Style Builder

View the updated web template and use the style builder to pick your color theme.

Traditional Web Design Policy (PDF of Web Policy)

1. All websites for ETSU units (academic, administrative and other) must be hosted, in their entirety, on the main ETSU web server. Exceptions must be requested in writing, submitted to the Vice-Provost for eLearning and approved by Web Steering and ITGC. Sites hosted on servers outside the main ETSU web server as of 11/8/2011, when this policy was approved, were not required to move at that time; however the web steering subcommittee and ITGC make the final determination and may require sites that did not receive formal approval  to move back to the main ETSU web server for hosting. Sites approved for hosting outside the main ETSU web server must have at least one page on the main web server in CMS that is consistent with the approved template.

2. Each site on the main ETSU web server must be completely created and maintained through the Content Management System (CMS) and built based on the approved ETSU template. Any exceptions to the template must be submitted in writing to the Vice-Provost for eLearning and approved by the Web Steering and ITGC Committees. ( http://www.w3.org/TR/WCAG10/#gl-facilitate-comprehension, http://www.w3.org/TR/WCAG10/#gl-use-w3c)

3. Entities or events not wholly owned or sponsored by ETSU may not have entire websites hosted on the main ETSU web server.  However, a single informational web page may be created on the main ETSU web server under an appropriate academic or administrative unit.  Additionally, a site may be created on an ancillary ETSU server under the following conditions: (1) a user request is submitted to and approval by OIT for creation of a domain name and web space on an ancillary server (2) a user request is submitted to the web manager for creation of the web site and permissions (3) the user is responsible for creating and maintaining all aspects of the website on the ancillary server (which may or may not have CMS capabilities).

4. Sites on the main ETSU web server should not contain course materials.  Course materials should be posted in D2L, on the faculty web server or on other applicable servers.

5. The files for an individual site on the main ETSU web server must live within one and only one folder on the server.  This may include sub-folders, but should not include multiple folders on the same level

6. The total size of all files for a website should not exceed 1 Gigabyte

7. Colors for ETSU websites must be chosen from the following color pallet:

And follow the rules outlined here:

• The top two narrow horizontal bars must always be the same

• Red & Green can only be used in the top two narrow horizontal bars.

• The footer can be gray (#ccc) or match top banner or bars (footer cannot be red or green)

• Maximum of two colors used in the template, three with approval of web team (this count does not include use of neutral shades: grey, white, black)

( http://www.w3.org/TR/WCAG10/#gl-color)

8. Color schemes for the site must be constructed such that all content on the site is displayed with good contrast and that colors complement each other.  Users will develop template color combinations from an automated template builder with predefined color selections.

9. Top (Template level) banners must be consistent in font-type, size, placement and style across all CMS sites. Use of logos in the banner

• Use of a college level logo on the college site only

• Use of a college level logo on the college site and all sub-sites under the college

• No logo, a watermark is added to the banner center

( http://www.w3.org/TR/WCAG10/#gl-facilitate-comprehension)

10. All left navigation should appear above the fold (1024 resolution) and no more than 2 horizontal fly-outs.  Special requests submitted and approved or denied by the web team. ( http://www.w3.org/TR/WCAG10/#gl-facilitate-navigation)

11. Each left navigation should contain a college or school link (where applicable) as the first link, then a “Home” button as the second link and “Contact Us” button as the last link.  If there is no college or school link, then “Home” should be the first link.  ( http://www.w3.org/TR/WCAG10/#gl-facilitate-navigation )

12. Web standard fonts should be used for primary content. ( http://www.w3.org/TR/WCAG10/#gl-facilitate-comprehension)

13. Content inserted by the user through CMS must adhere to accessibility guidelines as outlined by the W3C. ( http://www.w3.org/TR/WCAG10/ , http://www.w3.org/WAI/GL/WCAG20/WD-WCAG20-20080505/#time-limits )

14. Footer information must contain specific university information and local contact information (Name, Address, Phone, Fax, Local E-mail). ( http://www.w3.org/TR/WCAG10/#gl-facilitate-comprehension)

15. Links to sites not hosted on www.etsu.edu should open in a new browser tab or window.

16. Images uploaded to ETSU web server for use in web site must be <= 200kb each.  Documents uploaded to ETSU web server for use in a web site must be <= 1.5MB in size.  Documents or images larger than standard sizes must be approved by the web team for upload.

17. The administrative unit(s) publishing web pages to www.etsu.edu is fully responsible for factually accurate and current content. Web sites that contain out-of-date information may be requested to make the necessary corrections. Units failing to comply following such request may have one or more pages removed from the production web server.

18. All Official University Web Sites must present information using the highest editorial standards (spelling, punctuation, grammar, style, etc.). Web sites that contain editorial errors may be requested to make the necessary corrections. Units failing to comply following such request may have one or more pages removed from the production web server.

19. No ETSU web site (faculty server or main www.etsu.edu server) may collect credit card payments or other financial or personal sensitive information from users (see this page for what constitutes personal information: http://www.etsu.edu/oit/policies/pisb.aspx.) Any unit needing to conduct commercial activity on an ETSU website (faculty or main server), including receipt of online credit card payments, must receive authorization from financial services and create a valid payment account.  The user is responsible for obtaining a merchant ID, if appropriate, setting up the payment site and acquiring adequate training on maintaining the payment site. The web team will review the Web site's plan and make suggestions for links and advertising of the payment site. Any Web site discovered to be in violation of this provision is subject to immediate removal from the web.  Any information collected from a web form may be accessible through the Tennessee Public Records Act ( http://www.tcog.info/law/law.htm).

20. Websites currently in CMS will need to comply with the design policies stated here, even if design exceptions were previously granted/approved.

** These policies are based on the standards set forth by the World Wide Web Consortium for web languages and protocols ( http://www.w3c.org, http://www.w3.org/WAI/EO/Drafts/PWD-Use-Web/#diff ), and more specifically, the Web Content Accessibility Guidelines ( http://www.w3.org/WAI/GL/WCAG20/WD-WCAG20-20080505/#time-limits-pause).  For more information, follow the links associated with each numbered item.