Richard L. Green 2004 Outstanding Alumni

Richard L. Green '73
2004 Outstanding Alumnus

Richard L. Green has fond memories of his college experience as a student at East Tennessee State University and places a high value on the excellent education he received. Graduating with a degree in business in 1973, “Dick” Green started his working career as a management trainee with General Shale Brick. Rising through the ranks, he was promoted to plant manager of the Knoxville brick plant. He later returned to Johnson City and was given the position of regional production manager, responsible for the operation of several manufacturing facilities.

Green was promoted to vice-president of marketing for General Shale in the early 90s and then to executive vice-president. In 1994, he assumed his current position, president and CEO of General Shale, the second largest brick manufacturer in the United States with more than 2,000 employees in eleven states. In 1999, General Shale became part of Wienerberger, AG, headquartered in Vienna, Austria. Wienerberger is the largest brick company in the world with operations in 23 countries. Green serves as a member of the Wienerberger Management Committee. Hard work, moral character and the ability to get along with others have been the hallmarks of Green’s professional career. Green embraces a mentoring philosophy that allows employees to develop their potential fully. Under Green’s leadership the company has experienced the greatest growth in its seventy-five year history and now has an active and structured program in place to encourage employee involvement at every level in the organization.

Born and raised in Johnson City, Green has worked most of his life in the East Tennessee area. Green’s leadership in the brick industry earned him a spot on the Brick Industry Association’s Board of Directors. He is also the chairman of the BIA’s Brick Manufacturers Council and served as president of the Southern Brick Institute from 1998 to 1999. Currently, he serves on the AmSouth Bank Board, the Board of Directors of Northeast State Technical Community College Foundation and is a member of the University of Tennessee School of Architecture’s Board of Advisors.

Green serves on the East Tennessee State Foundation’s board of directors, and in the past, he served on the ETSU Alumni Association’s board of directors. He was a driving force behind the establishment of a unique brick wall in the D.P. Culp University Center that recognizes some of ETSU’s outstanding alumni.

During his college days, Green was a member of the Pi Kappa Alpha fraternity. Today he enjoys brotherhood in a different community, the Boy Scouts of America. Green is proud of his affiliation with this organization and finds his role as president of the Sequoyah Council most rewarding. Green has dedicated his energy in the organization to help develop the traditions of integrity and hard work that he values in his own personal life. He is a life long member of Munsey Memorial United Methodist Church in Johnson City.

Green and his wife, Karen Carden Green (Class of 1971), of 32 years, met while attending ETSU. His association with ETSU is a life long family affair. Green’s mother and father, as well as many other members of his family, graduated from East Tennessee State University. His two sons, Joseph “Jody” and David are graduates of The University of Tennessee. Both sons currently reside in Nashville, as well as Jody’s wife, Julie, and one of Green’s greatest joys, his granddaughter, Lucy.