The ETSU Advertising/Public Relations emphasis in Mass Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities.

Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities in Europe, Asia, and the Middle East are led by our faculty.