The objective of the Quillen visual identity program is to present a clear, concise communication of the college’s institutional identity. Proper use of Quillen’s logo, graphic elements, stationary, and business cards will reflect positively upon the institution as a whole. In order to achieve this, persons, departments, or units officially related to the college must adhere to the guidelines presented in this publication. Your cooperation will help unify our communications and produce materials that are consistent, professional and immediately recognizable as Quillen College of Medicine.
The Quillen logo
The Quillen logo has been refined
and pairs the circle emblem with the
words “Quillen College of Medicine,” known as the
wordmark. The combination of both elements forms
the logo, along with official colors
and a specified typeface. All materials,
whether print or electronic,
published by Quillen College of Medicine and East
Tennessee State University should feature the Quillen official logo
or logo variation as appears in this guide.
Consistent use of the logo in all applications is an important part of this identity program.
For assistance with logo use and development, please contact Biomedical Communications: www.etsu.edu/com/biomedcomm/contact.aspx
Logo downloads available at: www.etsu.edu/com/infotech/COM_logos.aspx
Logo Typeface and Colors
The typeface used in the logo is ITC Legacy Serif Book with
Support text used on business cards and official stationery for department names, addresses, phone numbers, Web addresses, etc., is Myriad and Minion.
Obtaining official typefaces
Because of the constraints and expense imposed by font licensing, Biomedical Communications cannot make the official typefaces available to the whole campus. Campus users who wish to use official fonts on their own computers will need to purchase them. Users can order fonts directly from www.fonts.com or from any vendor offering the necessary license.
Campus users are encouraged to consider how other fonts work
with the logo in print and Web design. Helvetica and Arial are
widely available typefaces that are aesthetically pleasing with the
Quillen PowerPoint Templates
For your convenience, two Quillen Microsoft PowerPoint templates are available for download here - http://www.etsu.edu/com/biomedcomm/forms.aspx.
Quillen Business Cards and Stationary
The standard format for official Quillen stationary and business
cards are shown below and on the following page. Layouts,
type specifications, and colors are already established; variations
from these graphic standards are officially discouraged and not
allowed. A high quality, controlled
printing protocol is in place
in order to maintain necessary standards.
Your BMC designer will assist you with selecting the best
product(s) for your specific needs, providing proofs, estimating
costs, and will handle turn-key production and delivery. Contact
Biomedical Communications for assistance:
Note: treatment of all logos is similar to the below sample.
Blank 2nd sheets also available.
Quillen Graphic Elements
The Quillen “ Q” and slogan may be used as an accompaniment to the Quillen logo in Quillen communications.