TSBDC January workshops
JOHNSON CITY (Jan. 4, 2018) — The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University will offer three workshops for entrepreneurs in January at the ETSU Innovation Laboratory, 2109 W. Market St.
The first, “Twitter: Planning Your Business Strategy for 2018” will be held Thursday, Jan. 18, from noon to 1 p.m.
In this workshop, participants will learn about recent changes to Twitter as well as the latest tools available for small business owners to manage Twitter and how to develop a strategy to engage new audiences.
The workshop will be taught by Valentina Escobar-Gonzalez, founder of Beyond Engagement – Social Media Solutions. She assists small businesses in growing their engagement levels with customers online through social media marketing.
“Hiring for Your Small Business: Getting Started” will be held Wednesday, Jan. 24, from 10-11 a.m.
Ashley Cox, human resources partner for small businesses at sproutHR, will cover steps for preparing a business to hire, including different types of workers and knowing which type will meet the needs of the job. She will also provide tips for writing job descriptions and posting openings, creating an interview process and conducting effective interviews.
Cox has over 10 years of experience in corporate leadership and human resources. She played an instrumental role in the development of major corporate HR programs for a Fortune 25 company and has developed certification curriculum with the Society for Human Resource Management.
“Advanced Facebook Techniques” will be offered Thursday, Jan. 25, from noon to 1 p.m.
This workshop, designed for Facebook users with business pages, will focus on Facebook’s Power Editor, which allows users to create targeted audiences to potentially amplify the reach of their posts. Advanced options include targeting audiences through their behaviors, demographics, interests, locations and other factors.
Each workshop is $25, and pre-registration is required. To register, or for more information, contact Teresa Shipley of the TSBDC at 423-439-8505 or shipleyth@etsu.edu. For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.