Advertising/PR

A bachelor’s degree in the Media and Communication program gives you a career foundation in the ever-growing demand for media professionals. Many of the jobs available now because of digital technology were not around a decade ago. By studying with us, you get the theoretical communication foundation you need mixed with the opportunity to create real projects, which leads to real career outcomes.

Students are prepared for work in digital marketing communication, brand strategy, advertising and public relations in companies, corporations, non-profits/non-government organizations and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media, audience research, media planning, audience analytics and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities are available.

Program Requirements (Majors)

Core Block (required)
- MCOM 2100 – Media Writing
- MCOM 2400 – Multimedia Production
- MCOM 3070 – Mass Media and Society
- MCOM 4037 – Communications Law
- MCOM 3270 – Media Strategy
- MCOM 4604 – Media Laboratory
Survey Block - 3 credits (Pick 1 courses)
- RTVF 2600 – Introduction to Radio-TV-Film
- ADVR 3100 – Principles of Brand Communication
- JOUR 2050 – Issues in News and Social Media
Writing Block - 6 credits (Pick 2 courses)
- PUBR 2770 – Writing for Public Relations
- RTVF 2630 – Writing for Radio-TV-Film
- ADVR 3250 – Advertising Copy and Layout
- JOUR 2130 – Reporting
- JOUR 3430 – Digital Narratives in Media
- ENGL 4360 – Screenwriting
Research Block - 3 credits (Pick 1)
- MCOM 3500 – Audience Insights
- JOUR 4107 – Reporting Public Affairs
- RTVF 4700 – Documentary Research and Production
Production Block - 9 credits (Pick 3)
- RTVF 2602 – Video-Film Techniques
- RTVF 3661 – TV 1: Studio Performance and Production
- RTVF 3651 – Audio Production
- PUBR 3770 – Public Relations Publications
- JOUR 3155 – Editing
- ARTA 2202 – Layout and Production
Capstone Block - 3 credits (Pick 1)
- RTVF 4699 – Capstone in Radio-TV-Film
- ADVR 4730 – Capstone in Brand Communication
- JOUR 4130 – Capstone in Journalism
Electives
- 6 credits (2 courses) of advisor approved electives

Program Requirements (Minors)

Advertising/Public Relations
Advertising-Public Relations Minor: 18 Credit Hours
- ADVR 2070 - Advertising Graphics
- ADVR 3100 - Survey of Promotion
- ADVR 3250 - Advertising Copy and Layout
- ADVR 3270 - Audience Research
- PUBR 2770 - Writing for Public Relations
- PUBR 3770 - Public Relations Publications
Journalism
Journalism Minor: 21 Credit Hours
- MCOM 2100 - Media Writing
- JOUR 2130 - Reporting
- MCOM 2400 - Multimedia Production
- JOUR 3155 - Editing
- RTVF 3600 - Radio-TV News (3 credits)
- MCOM 4037 - Communications Law
- JOUR Elective credits
Radio, TV & Film
Radio, TV & Film Minor: 21 Credit Hours
- RTVF 2600 - Introduction to Radio-TV-Film
- RTVF 2630 - Writing for Radio-TV-Film
- RTVF 2602 - Video-Film Techniques
- RTVF 3651 - Audio Production
- RTVF 3661 - TV1: Studio Performance and Production
- RTVF 4651 - Advanced Audio Production-OR-RTVF 4661 - TV2: Advanced TV Production
- RTVF Elective credits