Advertising/PR

A bachelor’s degree in the Media and Communication program gives you a career foundation in the ever-growing demand for media professionals. Many of the jobs available now because of digital technology were not around a decade ago. By studying with us, you get the theoretical communication foundation you need mixed with the opportunity to create real projects, which leads to real career outcomes.

Students are prepared for work in digital marketing communication, brand strategy, advertising and public relations in companies, corporations, non-profits/non-government organizations and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media, audience research, media planning, audience analytics and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities are available.

Program Requirements (Majors)

• Core Block (required)

  • MCOM 2100 - Media Writing (3 Credits)
  • MCOM 2400 - Multimedia Production (3 Credits)
  • MCOM 3070 - Media and Society (3 Credits)
  • MCOM 4037 - Communications Law (3 Credits)
  • MCOM 3270 - Media Strategy (3 Credits) 
  • MCOM 4037 - Communications Law (3 Credits)
  • MCOM 4604 - Media Laboratory (1 Credit) (Take 3 times for a total of 3 Credits), or MCOM 4680 - Buc Media (3 Credits) or MCOM 4989 Intership/Cooperative Education (3 Credits) (must take for 3 Credits)
• Survey Block - 3 credits (Pick 1 courses) 

  • RTVF 2600 - Introduction to Radio-TV-Film (3 Credits)
  • ADVR 3100 - Principles of Brand Communication (3 Credits)
  • JOUR 2050 - Issues in News and Social Media (3 Credits)
• Writing Block - 6 credits (Pick 2 courses)

  • PUBR 2770 - Writing for Public Relations (3 Credits)
  • RTVF 2630 - Writing for Radio-TV-Film (3 Credits)
  • ADVR 3250 - Advertising Copy and Layout (3 Credits)
  • JOUR 2130 - Reporting (3 Credits)
  • TECW 2100 - Introduction to Technical and Professional Writing (3 Credits)
  • ENGL 4360 - Screenwriting (3 Credits)

  
  
  
  
  
• Research Block - 3 credits (Pick 1)

  • MCOM 3500 - Audience Insights (3 Credits)
  • MCOM 4100 - Sports Media Research (3 Credits)
  • RTVF 4700 - Documentary Research and Production (3 Credits)
• Production Block - 9 credits (Pick 3)

  • RTVF 2602 - Video-Film Techniques (3 Credits)
  • RTVF 3661 - TV 1: Studio Performance and Production (3 Credits)
  • RTVF 3651 - Audio Production (3 Credits)
  • PUBR 3770 - Brand and Social Media Production (3 Credits)
  • JOUR 3155 - Editing (3 Credits)
  • JOUR 2350 - Photojournalism (3 Credits)
  • JOUR 4420 - Magazine Editing and Production (3 Credits)
• Capstone Block - 3 credits (Pick 1)

  • RTVF 4699 - Capstone in Radio-TV-Film (3 Credits)
  • ADVR 4730 - Capstone in Brand Communication (3 Credits)
  • JOUR 4130 - Capstone in Journalism (3 Credits)
• Electives 

  • 6 credits (2 courses) of advisor approved electives. May choose two courses from any non-required course from MCOM, ADVR, JOUR, PUBR, or RTVF in conjunction with the advisor as an elective.
• Free Electives

  • 6 - 13 Credits
• Minor

  • 18 - 24 Credits

Program Requirements (Minors)

• Advertising/Public Relations

  Advertising-Public Relations Minor: 18 Credit Hours

  • ADVR 3100 - Principles of Brand Communication (3 Credits)
  • ADVR 3250 - Advertising Copy and Layout (3 Credits)
  • MCOM 3270 - Media Strategy (3 Credits)
  • MCOM 3500 - Audience Insights (3 Credits)
  • PUBR 2770 - Writing for Public Relations (3 Credits)
  • PUBR 3770 - Public Relations Publications (3 Credits)
• Journalism

  Journalism Minor: 21 Credit Hours

  • MCOM 2100 - Media Writing (3 Credits)
  • JOUR 2130 - Reporting (3 Credits)
  • MCOM 2400 - Multimedia Production (3 Credits)
  • JOUR 3155 - Editing (3 Credits)
  • RTVF 3600 - Radio-TV News (3 Credits)
  • MCOM 4037 - Communications Law (3 Credits)
  • JOUR Elective credits (3 Credits)

  Advisor Approved Electives Include:

  • JOUR 2050 - Issues in News and Social Media (3 Credits)
  • JOUR 2350 - Photojournalism (3 Credits)
  • JOUR 3350 - Advanced Photojournalism (3 Credits)
  • JOUR 4107 - Reporting Public Affairs (3 Credits)
  • JOUR 4130 - Capstone in Journalism (3 Credits)
  • JOUR 4900 - Independent Studies in Journalism (1-3 Credits)
  • JOUR 4957 - Topics in Journalism (1-6 Credits)

   

• Radio, TV & Film

  Radio, TV & Film Minor: 21 Credit Hours

  • RTVF 2600 - Introduction to Radio-TV-Film (3 Credits)
  • RTVF 2630 - Writing for Radio-TV-Film (3 Credits)
  • RTVF 2602 - Video-Film Techniques (3 Credits)
  • RTVF 3651 - Audio Production (3 Credits)
  • RTVF 3661 - TV1: Studio Performance and Production (3 Credits)
  • RTVF 4651 - Advanced Audio Production-OR-RTVF 4661 - TV2: Advanced TV Production (3 Credits)
  • RTVF Elective credits (3 Credits)

  Advisor Approved Electives Include:

  • RTVF 3600 - Radio-TV News (3 Credits)
  • RTVF 3640 - Broadcast Performance (3 Credits)
  • RTVF 3671 - Broadcast Programming (3 Credits)
  • RTVF 4080 - Broadcasting Internship (3 Credits)
  • RTVF 4401 - Topics in Broadcasting (1-6 Credits)
  • RTVF 4600 - Radio-TV Reporting and Editing (3 Credits)
  • MCOM 4604 - Media Laboratory (1 Credit)
  • RTVF 4651 - Advanced Audio Production (3 Credits)
  • RTVF 4661 - TV2: Advanced TV Production (3 Credits)
  • RTVF 4680 - Broadcast Production Practicum (2 Credits)
  • RTVF 4690 - Broadcast Management (3 Credits)
  • RTVF 4699 - Capstone in Radio-TV-Film (3 Credits)
  • RTVF 4900 - Independent Studies in Broadcasting (1-3 Credits)

Advertising/Public Relations Advisors

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