The Radio/TV/Film (formerly Broadcasting) unit at East Tennessee State University prepares students for careers in the radio, television and film industry, and provides a foundation for future growth and career development in research, programming, writing, directing, producing, managing and ownership of the nation’s electronic and entertainment media.
With a degree in Media and Communication, you gain real-world experience using the
same software and equipment the pros use.
In addition to the cultivation of artistic and practical skills, the program emphasizes
history, law and ethics of electronic media and a broad knowledge of the social, economic,
and cultural problems of the society it serves. Students receive hands-on experience
by working in the department's student-operated radio and television stations, laboratories
and approved internships.
Program Requirements (Majors)
-
Core Block (required)
- MCOM 2100 – Media Writing
- MCOM 2400 – Multimedia Production
- MCOM 3070 – Mass Media and Society
- MCOM 4037 – Communications Law
- MCOM 3270 – Media Strategy
- MCOM 4604 – Media Laboratory
-
Survey Block - 3 credits (Pick 1 courses)
- RTVF 2600 – Introduction to Radio-TV-Film
- ADVR 3100 – Principles of Brand Communication
- JOUR 2050 – Issues in News and Social Media
-
Writing Block - 6 credits (Pick 2 courses)
- PUBR 2770 – Writing for Public Relations
- RTVF 2630 – Writing for Radio-TV-Film
- ADVR 3250 – Advertising Copy and Layout
- JOUR 2130 – Reporting
- JOUR 3430 – Digital Narratives in Media
- ENGL 4360 – Screenwriting
-
Research Block - 3 credits (Pick 1)
- MCOM 3500 – Audience Insights
- JOUR 4107 – Reporting Public Affairs
- RTVF 4700 – Documentary Research and Production
-
Production Block - 9 credits (Pick 3)
- RTVF 2602 – Video-Film Techniques
- RTVF 3661 – TV 1: Studio Performance and Production
- RTVF 3651 – Audio Production
- PUBR 3770 – Public Relations Publications
- JOUR 3155 – Editing
- ARTA 2202 – Layout and Production
-
Capstone Block - 3 credits (Pick 1)
- RTVF 4699 – Capstone in Radio-TV-Film
- ADVR 4730 – Capstone in Brand Communication
- JOUR 4130 – Capstone in Journalism
-
Electives
- 6 credits (2 courses) of advisor approved electives
Program Requirements (Minors)
-
Required AD/PR Courses
Advertising-Public Relations Minor: 18 Credit Hours
- ADVR 2070 - Advertising Graphics
- ADVR 3100 - Survey of Promotion
- ADVR 3250 - Advertising Copy and Layout
- ADVR 3270 - Audience Research
- PUBR 2770 - Writing for Public Relations
- PUBR 3770 - Public Relations Publications
-
Required Journalism Courses
Journalism Minor: 21 Credit Hours
- MCOM 2100 - Media Writing
- JOUR 2130 - Reporting
- MCOM 2400 - Multimedia Production
- JOUR 3155 - Editing
- RTVF 3600 - Radio-TV News (3 credits)
- MCOM 4037 - Communications Law
- JOUR Elective credits
-
Required Radio, TV & Film Courses
Radio-TV-Film Minor: 21 Credit Hours
- RTVF 2600 - Introduction to Radio-TV-Film
- RTVF 2630 - Writing for Radio-TV-Film
- RTVF 2602 - Video-Film Techniques
- RTVF 3651 - Audio Production
- RTVF 3661 - TV1: Studio Performance and Production
- RTVF 4651 - Advanced Audio Production -OR- RTVF 4661 - TV2: Advanced TV Production
- RTVF Elective credits
Radio, TV & Film Advisors
Tammy Hayes, MA
hayest@etsu.edu
Shara Lange, MFA
langes@etsu.edu
For More Information About Our Updated Curriculum:
