Learn How to Create Content that Educates, Entertains and Inspires Large Audiences

Event details: Partnership with AAF Northeast Tennessee

Date/Time: Thursday, March 21, 11:30 a.m. - 1:00 p.m.

Location: Millenium Center room 120

Food: Sandwiches, chips/fruit, and tea

Learn how to grow audiences on YouTube, Facebook Watch and Instagram. 

In this session, PBS’ Brandon Arolfo will provide steps you can take to develop content that resonates with target audiences and accomplishes your goals. He will give several examples from his own career, including how PBS leads the market in creating videos about STEM and Humanities that educate, entertain, and engage viewers around the world.

At the end of this session, you will be able to:

  • Produce more entertaining videos to support marketing campaigns.
  • Significantly increase YouTube subscribers and views (PBS’ result was 50 million views a month!)
  • Measure the impact, reach, and engagement of your video content & tie them back to achieving your goals

About Brandon: 

Brandon is the Senior Director, Content Development and Head of PBS Digital Studios. He’s been involved in the development and production of advertising, television, and web programming for over 15 years.

Brandon Arolfo is a Grammy-nominated, Emmy and Webby winning executive producer, with 15 years experience developing and producing programming for network TV, advertising, YouTube networks, Facebook Watch, Oculus and other platforms.

Arolfo is currently the Sr. Director, Content Development at PBS Headquarters in DC, where he oversees creative development and operations of original digital programming and is responsible for audience growth across multiple platforms.

Prior to PBS, Arolfo produced non-fiction TV, including the CMT Awards, Live from the House of Blues and reality TV. He has produced national commercials for brands like IBM, Verizon, L’Oreal Paris, and  music videos for artists such as Taylor Swift, Reba, Lady Antebellum, Eric Church, Jewel, and many others.

For more information contact

mcommedia@etsu.edu