ETSU Energize: What's the Return on Investment for my College Career?

Meghana Diwanji came to speak to the students of ETSU’s Department of Media and Communication this Monday about the importance of ROI, how to calculate it, and why it is one of the most important factors in marketing research. Meghana is the fourth speaker in a line of talented professionals to come and speak at the Energize Speaker Series this fall. 

During her presentation, Meghana touched on a variety of different points that applied directly to the Media and Communication students. “Relationship building has the greatest potential for a high ROI,” said Meghana seriously. She elaborated on this by specifying that building and cultivating relationships throughout your career is one of the many ways to succeed. “Network as much and as often as you can; with your guest speakers and professors, on LinkedIn, wherever you can. You never know who you might be working with or for one day,” Meghana specified.

Meghana also went on to tell the story of how her career started, the different paths that she took, and how she currently found herself the marketing manager at Mullican Flooring. She credits this to her openness to learn and always calculating her ROI from job to job. Meghana ended the presentation by fielding questions from the students in attendance and having an open discussion.  

We hope to see you at the next Energize Speaker Series!

You can watch Morgan Richard's full lecture on our Youtube page! 

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