Brand and Media Strategy – December 2020
Krissie studies in our Brand and Media Strategy master’s program. She is a Global Marketing Communications intern at Eastman, managing and coordinating two MarCom representatives and one MarCom manager. She works on a team comprised of digital, creative and account professionals. She is also an American Advertising Federation member.
“My experience in the department and the Brand and Media Strategy program has equipped me with a multitude of opportunities to tap into my skill sets and leverage them into strengths,” she said. “The connection to industry partners has allowed me to connect with professionals in the industry and ultimately come out of the program with a network of connections, experiences and a portfolio that will set me apart.”
After graduation, Krissie plans to continue in a corporate project management/coordinator role.
“From concept to completion, I love helping a team of professionals leverage their individual capabilities to successfully execute creative and innovative marketing communications materials,” she said.