Brief Biography
Academic Background:
University of South Alabama - Ph.D (May 2025)
East Tennessee State University - Master of Business Administration
East Tennessee State University - Bachelor of Arts in Mass Communications (Public
Relations) and English Literature
Northeast State Community College – Associate of Science
Professional Background:
Michelle began her professional career in outsourced sales for a national telecom
client. She moved into management and ownership of sales offices across the Southeast
for 6 years. After relocating to Johnson City, she began her career at ETSU in 2009,
completed her MBA, and is currently working towards her Ph.D. in Business Administration
at the University of South Alabama, Mitchell College of Business. Michelle is currently
serving as the Faculty Advisor for the ETSU American Marketing Association (AMA) chapter.
Courses Taught:
| BADM 1130 – Intro to Business |
| MGMT 3300 – Written Business Communications |
| MKTG 3202 – Consumer Behavior |
| MKTG 3300 - Business Communications |
| MKTG 3740 – Sales Force Management |
| MKTG 3800 - Digital Marketing |
| MKTG 4910 - Marketing Management |
| MSDM 5050 - Web Analytics |
| MSDM 5060 - Business Data Online Metrics |
| MSDM 5040 - B2B Digital Marketing |
| MKTG 3900 - Web and Social Media Analytics |
Publications List:
- Sullivan, C. M. (2026). The Role of Adolescent Strain and Moral Disengagement in AI-Assisted Academic Plagiarism: An Integrative Model Using the Theory of Planned Behavior and General Strain Theory. Marketing Education Review, 36(1). https://www.tandfonline.com/doi/full/10.1080/10528008.2026.2668672
- Mitchell, J. K., Sullivan, C. M., Cole, K., & Harris, K. (2025). The Dark Side of
Good Deeds: Machiavellianism, OCB, and Their Impact on Employee Retention. Journal
of Academy of Business and Economics. Journal of Academy of Business and Economics.,
25(1), 73–82. https://doi.org/dx.doi.org/10.18374/JABE-25-1.6
- Mitchell, K. J., Sullivan, C. M., Harris, K., & Cole, K. (2024). FROM PERFORMANCE TO PARTNERSHIP: THE ROLE OF OCB AND SELFPROMOTION IN WORKPLACE COOPERATION. Journal of Academy of Business and Economics, 24(4), 86–94. https://iabe.org/IABE-DOI/article.aspx?DOI=JABE-24-4.7
- Mitchell, J., & Sullivan, C. M. (2024). You Better Be Glad I Love My Job. Journal of Applied Business and Economics, 26(6), 179–186. https://doi.org/10.33423/jabe.v26i6.7421
Research Interests:
- Artificial Intelligence in Marketing and Consumer Behavior
- Human–AI Interaction, Trust, and Perceived Intentionality
- AI-Enabled Learning and Marketing Education
- Neurodiversity, Accessibility, and Inclusive Learning Technologies
- Digital Marketing and Social Media Analytics
- Brand Activism and Political Consumerism
- Consumer Persuasion, Deception, and Decision-Making
- Experiential and Community-Engaged Learning