CBAT AMA

American Marketing Association (AMA)

Where Strategy Finds Success

ETSU’s AMA chapter provides students with insights into what a career in the field of marketing looks like with relevant speakers, events, and spaces to meet with like-minded peers. Professional development and networking opportunities are our main focus to grow dedicated professionals who work, teach, and study in the field of marketing. AMA equips students with the necessary resources to help shape the industry. 

WHY AMA? The AMA stands as the leading professional organization for marketing practitioners. More than just complementing classroom learning, the real-world business experience provided by the organization offers students invaluable insights. This experience comes from implementing strategies, collaborating with business clients, and engaging in the professional development opportunities available exclusively to AMA students.

AMA membership extends beyond your graduation date. Student members are offered the extension of a one year professional AMA membership at a free or discounted rate. 

Our chapter was recognized in April 2024 as outstanding in TWO categories for AMA: Professional Development and Chapter Planning. This confirms our focus of preparing students to enter the global workforce and compete with peers. 

In March of 2023, our chapter won third place in the Wall Street Journal International Case Competition! We also won an award for Excellence in Chapter Planning. 

In 2021, ETSU recognized the AMA chapter during the Summit Awards with the "One To Watch" award and the national organization recognized the ETSU chapter for Excellence in Outstanding Chapter Planning and Membership.

For more info, please send us your email contact information  https://forms.gle/TgFLcpHJSgffwLxD6

Spring 2024 Events

Fall 2023 Events

• September  

   Fall Recruiting Events:

  • Friday September 1, Campus RoundUp: Pride Walk, Pride Lawn, Commons 10am - 2pm
  • Tuesday September 5, CBAT Student Organization Fair: Quad, 10am - 2pm
  • Monday September 11, Presentation to BADM 113o Intro to Business FYE course 12:50-2:10pm

  Tuesday, September 12                                       

  Jennifer Clements, Executive Director, Martin Center for the Arts, ETSU

  Before becoming the Executive Director of the Martin Center for the Arts, Jennifer was the Chief Branding Officer for ETSU during the rebranding of the university a few years ago. The results of that rebranding campaign are still in use today and is evident in the success of the ETSU logo being recognized globally. 

   

  Thursday, September 14 

  STRIVE first class. Building 60, VA Campus. 6-9PM Refreshments available starting at 5 - networking time with veteran entrepreneurs

   

  Tuesday, September 19

  Open House - BINGO & PIZZA - Prizes and giveaways

  3-4pm Room 334 in Sam Wilson Hall

  All students, all majors are welcome to attend. 

   

   

   

  Friday September 29                                             

  Johnson City Chamber of Commerce luncheon with Gina Reynolds, Change Management Leader, Eastman. Network with local Marketing professionals. RSVP needed to attend by Sept16th - RSVP to sullivac@etsu.edu

   

   

   

   

• October  

   

  Thursday, October 5

  STRIVE Marketing course for STRIVE students, Building 60, VA campus, 6-9 PM. Refreshments starting at 5 with networking for AMA students and STRIVE veteran students. 

   

  MARKETING WEEK 9th -13th:    Events are held daily this week in room 334 from 3-4 pm

  • Monday, Oct 9 Isaac Deel, Marketing Director Firestarter Mug, Self Employed Photographer 
    Topic: Use of Social Media in Small Business/Startups  

  

  • Tuesday, Oct 10  Joey Proffitt, Joey Proffitt Agency inc. Eerie Insurance 
    Topic: Presentation and Q & A for how to build an agency from scratch using social media  

   

  • Wednesday, October 11 David Nelson, Director Founders Forge, Co-Founder BrewFund, CEO/Owner Duffek Mobile 
    Topic: Generative AI in Marketing

   

  • Thursday, October 12  Matthew Keasey, Green Llama Founder and Neuroscientist 
    Topic: Startups and Marketing

  

   

  • Friday, October 13 Friday, Bri Jorgensen, Senior Graphic Designer, Cumberland Marketing 
    Bring your laptops and learn from one of our region's top Social Media Designers on professional design for businesses

  

   

  Tuesday, Oct 24 Career Fair Prep Walk-In Assistance

  Room 334, 3-4 pm  All students welcome to walk in and get assistance with preparation for the Career Fair on Wednesday, Oct 25. Resumes, elevator pitches, introductions, business cards, digital business cards, etc. 

  

• November  

  Thursday, November 9th

  STRIVE Program GRADUATION!!  https://www.etsu.edu/cbat/strive.php  Location:TBD

  

   END of Semester AMA event: TBD

   

Meet Our Officers

Jenna Wiegert, Co-President

 Jenna is a junior Marketing major concentrating in Marketing Management. She is the Co-President and oversees the International Case Competition for AMA. 

Jenna comes to ETSU from Greeneville, SC. She is active on campus in Cru, as well as AMA. Her goal is to be able to help clients with social media and email marketing for business. Off campus, she loves to draw, journal, read, and spend time outdoors. Jenna chose to join AMA to serve the campus through her other passions and grow a community of fellow business students.

Emily Peterson, Co-President

Emily is a senior at ETSU, majoring in Marketing. She is the Co President of AMA and oversees the STRIVE program campaign. 

She is from Jonesborough, Tennessee and grew up in Johnson City. She works full time, and loves spending her extra time working out or thrifting. Emily is also a BIG, which stands for Buccaneer Involvement Guide, for ETSU.  She cheered her first two years at ETSU but took this year off to focus on her degree, AMA, being a BIG, and her future. Emily chose AMA to help benefit her future and make connections with people as well as friends. 

Nolan O'Keefe, VP of Sponsorships and Fundraising

Nolan is a seasoned AMA officer who has held several positions on the officer board during his ETSU tenure. This year, Nolan will oversee fundraising and sponsorships, and is one of last year's immediate past presidents.

Nolan comes to ETSU from Coal City, Illinois. He is senior Marketing major concentrating in Analytics and Integrated Marketing Communications. Nolan is involved on campus with multiple intramural teams, and is the co-founder of the Volleyball Club. He is also the President of Beta Gamma Sigma, an exclusive honor society associated with AACSB International for all business majors. His suggestion for new students looking to get involved with AMA is “Joining AMA is a great way to meet awesome people in the Marketing field”

Andrew Bell, VP of Communications

Andrew is serving this year as the VP of Communications for our chapter. He served as last year's Financial officer.

Andrew is a senior marketing major and chose to join AMA to gain more experience in the field to help ensure an excellent job in the workplace after graduation. He enjoys hiking, traveling, and playing tennis. Andrew is very involved in many campus events to meet new faces and enjoy his time here at ETSU. 

Alexandria Pierce, VP of Recruiting

 

Alex is a senior at ETSU majoring in Marketing Communications. She is serving as the VP of Recruiting for AMA this year. 

She is originally from Johnson City, TN. Here, she stays busy by running a small business selling vintage clothing, while also working a job. Alex hopes to encourage students to join AMA because of its uplifting environment and everything it has to offer educationally.

 

 

Click here to learn more about AMA Nationals and Collegiate Membership

 

 

 

https://www.ama.org/ama-member-benefits/