The Master of Science in Digital Marketing consists of twelve (12) required core courses including a capstone digital marketing strategic course for a total of 36 credit hours.
All program course work is available online and course descriptions can be found in the Graduate Catalog. The recommended schedule is outlined below.
Please contact us with questions.
MSDM 5000 – Social Media and the Brand
MSDM 5010 – Digital Marketing Research
MSDM 5020 – eCommerce/Direct Marketing
MSDM 5030 – Consumer Behavior in the Online Environment
MSDM 5040 – B2B Digital Marketing
MSDM 5050 – Web Analytics
MSDM 5060 – Business Analytics
MSDM 5070 – Digital Marketing Ethics
MSDM 5080 – Search Marketing
MSDM 5090 – Digital Marketing Strategy
MSDM 5100 – Digital Marketing Strategic Experience
MSDM 5101 – Special Topics in Digital Marketing
Elective will vary depending on the course chosen.