Digital Marketing Curriculum
Online Master of Science in Digital Marketing
The Master of Science in Digital Marketing consists of twelve (12) required core courses including a capstone digital marketing strategic course for a total of 36 credit hours.
All program course work is available online and course descriptions can be found in the Graduate Catalog. The recommended schedule is outlined below. Please contact us with questions.
Two-Year Static Digital Marketing Master of Science Program Schedule
|Year 1||Course Title||Credits|
|Fall||MSDM 5000 - Social Media and the Brand||3|
|MSDM 5010 - Digital Marketing Research||3|
|Advisor Approved Elective
|Spring||MSDM 5020 - eCommerce/Direct Marketing (B2C)
|MSDM 5080 - Search Marketing
|MSDM 5070 - Digital Marketing Ethics
|Year 2||Course Title||Credits|
|Summer||MSDM 5040 - B2B Digital Marketing
|MSDM 5050 - Web Analytics||3|
|Fall||MSDM 5060 - Business Analytics||3|
|MSDM 5090 - Digital Marketing Strategy||3|
|Spring||MSDM 5030 - Consumer Behavior in the Online Environment
|MSDM 5100 - Digital Marketing Strategic Experience||3|
*MSDM 5000, 5010, 5020, 5030, 5060, 5070, and 5080 are 7 week courses.
MSDM 5040 and 5050 are 5 week courses.
MSDM 5090 and 5100 are full term courses.