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Master's Degree in Digital Marketing

College of Business and Technology

Digital Marketing Curriculum

Online Master of Science in Digital Marketing

The Master of Science in Digital Marketing consists of twelve (12) required core courses including a capstone digital marketing strategic course for a total of 36 credit hours.  

All program course work is available online and course descriptions can be found in the Graduate Catalog. The recommended schedule is outlined below. Please contact us with questions.

 

Two-Year Static Digital Marketing Master of Science Program Schedule

Year 1
Course Title
Credits
Fall
MSDM 5000 -Social Media and the Brand
3
 
MSDM 5010 -Digital Marketing Research
3
 
ADVR 5101/MCOM 5100 - Topics in Advertising/Digital Strategic Communication 
3
 
 
 
Spring
MSDM 5020 - eCommerce/Direct Marketing (B2C)
3
 
MSDM 5080 - Search Marketing
3
 
PUBR 5320 - Public Relations Case Studies
3
 
 
 
Year 2
Course Title
Credits
Summer
MSDM 5040 - B2B Digital Marketing
3
 
MSDM 5050 - Web Analytics
3
 
 
 
Fall
MSDM 5060 - Business Analytics
3
 
MSDM 5090 - Digital Marketing Strategy
3
 
 
 
Spring
MSDM 5030 - Consumer Behavior in the Online Environment
3
 
MSDM 5100 - Digital Marketing Strategic Experience
3

 

 

 

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