JOHNSON CITY, Tenn. (April 13, 2022) – East Tennessee State University is a player in the digital badging world with the completion of the first cohort of the Brand Storytelling Brand Film Certification powered by the ETSU Research Corporation.
It marks a new digital badge certification with ETSU as the provider.
“It is difficult to overstate what an honor this is,” said Dr. Stephen Marshall, ETSU
professor and chief marketing officer for the ETSU Research Corporation. “From staff
at the ETSU Research Corporation to the world-class professional faculty who teach
courses, Brand Storytelling offers a powerful academic and hands-on experience.”
In March, the first cohort of the Brand Film Certification received digital badges
from Credly, a leading digital credential organization. The badges are awarded to
certification earners who demonstrate enough skills and knowledge in brand-funded
entertainment to complete the required request for proposal by the cohort’s sponsoring
brand, which was Intel for the first cohort.
The digital badge is more than just an image. For the professionals who earn them,
it’s a signal to current and potential employers of critical skills for this emerging
industry.
“To put it simply, this is a very big deal,” said Marshall.
The Brand Storytelling Brand Film Certification is a 100% online professional certification
taught by industry leaders connected to Brand Storytelling’s network of professionals
in media, production, marketing, advertising, culture and entertainment. The certification
appeals to industry professionals and recent college graduates looking to better understand
the intersection of business, brand and film, ETSU officials said. The first Brand
Storytelling Certification cohort started earlier this year in January, and five additional
cohorts will launch in 2022.
Learn more about the certification and application process at brandstorytelling.tv/certification. For more about Brand Storytelling, visit brandstorytelling.tv. Visit etsurc.org to learn more about the ETSU Research Corporation.