TSBDC at ETSU will offer August training classes for small businesses


JOHNSON CITY (August 8, 2013) — The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University will offer potential entrepreneurs several training classes in August. Registration is required for all classes, and every session is free for ETSU faculty, staff and students. All classes except the "Affordable Care Act Update" will meet at the ETSU Innovation Laboratory, 2109 W. Market St.

"Writing Your Business Plan" will be held on Tuesday, Aug. 13, from 1-4 p.m. The workshop covers the components of a business plan, exercises to assist with the first steps, and information about free personal coaching. There is a $20 fee for the class.

"Facebook for Small Business," to be held on Thursday, Aug. 15, from 9 a.m.-noon, will cover how to gain a following on Facebook, promote the page, create posts and engage followers, develop a schedule, monitor analytics and advertise. Participants must have an active business Facebook page.

A free "Affordable Care Act Update" session on Thursday, Aug. 15, from 9-10 a.m. will meet at the Greeneville Field Office of the Greeneville-Greene Co. Partnership. The Affordable Care Act will be effective this year, and many aspects of the new law are still unclear. Business owners need to know how this healthcare policy affects businesses. This workshop explains the changes, costs and the role of the business owner in the provisions of Health Care Reform and the Affordable Care Act. The United States Small Business Administration's Nashville District Office personnel teach this workshop.

"Research for Business Planning" on Tuesday, Aug. 20, from 1-3 p.m. will include a discussion of different methods of research and primary versus secondary data. Agencies, including the U.S. Census Bureau and Tennessee Department of Revenue, that provide data used by attendees planning the expansion or start-up of a business, will be identified. Fee-based resources offered to TSBDC clients will be discussed, such as ProfitCents, a program that will provide clients with a written financial analysis along with recommendations for corrective action. Reference USA, a marketing tool to identify prospective customers and competitors, will be explained. The $10 fee for this workshop includes handouts and a CD with links to data sources.

For class enrollment, further information, or special assistance for those with disabilities, contact Teresa Shipley of the TSBDC at (423) 439-8505 or shipleyth@etsu.edu.

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